Friday, 22 April 2011

Green Lantern Movie Marketing Gets Better and Darker (New Trailer)

The Green Lantern marketing seems to be going from strength to strength, remember less than 6 months ago the first trailer was released and it looked like this...



It looked pretty cheesy and relied heavily on the comedic elements (this did not get a good reaction). So since then the new trailers have been getting darker and now we have this new extended TV spot that was shown last night, which looks epic.



Of course this is what you’d expect in an evolving marketing campaign, as people didn’t love the comedy in the first trailer it makes sense to exclude it from future marketing material. However those “funny” scenes are likely still in the film, so we’ll have to wait and see how representative this darker (and in my opinion awesome) TV spot is in tone to the final film.

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