Saturday, 30 April 2011

How Many Green Lantern Posters Can You Release In A Day

Another new Green Lantern movie poster has just been released, and once again it looks pretty neat.


This follows on from another new banner and poster that were also released earlier in the day.





So that's 3 new posters in one day, all of which look very cool. The Warner Bros marketing guys are obviously working overtime.

Just hope the film shares the same look and feel.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Friday, 29 April 2011

Not Surprisingly The New Transformers Trailer Looks Epic

Okay, no surprises here. The trailer for Transformers: Dark Of The Moon looks incredible, but then so have the last two films and we all know how they turned out... Anyway see it below.



I just hope Dark Of The Moon lives up to the epic vibe this trailer promises and gets rid of all the "toilet" humour that plagued the previous instalments.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Cars 2 Using Royal Wedding In It's Marketing

I think the world is going Royal Wedding mad at the moment, and there seems to be no end to the amount of brands who are jumping on the band-wagon and including it in their advertising campaigns. But I was surprised to see this...


Yes, even the marketing geniuses at Pixar are getting in on the act, with this Royal Wedding themed newspaper advert for Cars 2. The "McQueen" mentioned in the punchline obviously relating to the films main star Lightning McQueen...

And I've just found this Royal Wedding Themeed TV spot...



In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Thursday, 28 April 2011

New Harry Potter and the Deathly Hallows Part 2 Trailer Gets Even More Epic

Well after the fake trailer that was released last week, it seems the marketing guys at Warner Bros have finally released an official trailer for Harry Potter and the Deathly Hallows Part 2 (and man have they put that fan-made trailer to shame).

See below.



I think at this point we just have to accept that there is no end to how epic and dark Warner Bros can make these Harry Potter trailers! This looks incredible.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 27 April 2011

Thor Movie Marketing Review

First a quick explanation of a MoviePush movie marketing reviews. Not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its “marketing promise”.

Straight from the start I’m going to say I really enjoyed Thor, it’s a great introduction to the character and I especially liked the way it tells an origin story in a completely different way than we’re use to seeing. There are some great action sequences and some amazing special effects most of which has not been included in the advertising!
Thor Movie Poster
Chris Hemsworth is perfect as Thor and I’d say he’s as good as Robert Downey Jr is at playing Tony Stark/Iron Man. The other acting is solid, but Hemsworth is clearly the standout.

My only criticisms revolve around the Earth section, for several reasons... Firstly this section takes on a different tone to the Asgardian scenes (with the forced humour seen in the trailers), the look of the film changes (looking a lot cheaper) and a lot of the SHEILD stuff is redundant to this narrative but obviously is all set-up for The Avengers (though nowhere near as bad as in Iron Man 2).

The above is minor and I still really enjoyed the film overall.



Personally, I think the marketing has let Thor down. Don’t get me wrong most of the posters are pretty cool, but the trailers have predominantly focused on the Earth section of the film and this is the worst part of the film. All the best stuff (and probably where most of the budget was spent) happens in Asgard. Visually everything here looks so much richer, the costumes never look out of place, there is no forced humour and the action feels that much more intense.

After the first 20-30 minutes (all on Asgard) I was blown away, the whole first act is epic in scale and I was wondering why they didn’t cut a trailer from the shots/scenes in this act alone. It would be incredible and Marvel would probably attract a lot of the Lord of the Rings crowd if they had.

Movie Review – 8/10
Marketing Review – 6/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 26 April 2011

The Avengers Marketing Begins

For those of you who follow such things, you'll know that The Avengers started filming on Monday and already the first bit of marketing has been released. Marvel Studios have sent out an official press release and this very teasing photo...


Four actors chairs with Thor, Iron Man, Captain America and Hulk written on them!

The Avengers is set for a 4th May 2012 release date, so I reckon we can expect a lot more of this teasing marketing for the next year! Can't wait!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Friday, 22 April 2011

Fast and Furious 5 (Fast Five) Movie Marketing Review

First a quick explaination of a MoviePush movie marketing reviews. Not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its “marketing promise”.

It's hard to review Fast Five, especially as an instalment in the Fast and Furious franchise because it doesn't feel like a sequel at all to any of the other films.

Yes the characters are the same and the story continues where the 4th one left off, but gone are many of the things you'd expect (there's not even a street race with heavily modded cars for example). Not that this is a bad thing...

The film is basically a dumbed down Ocean's Eleven, with some big loud action and fast cars speeding around. Overall I'd say it's a bit too long but the final chase through Rio is worth the price of admission alone.



So on to the marketing, well I've already talked about the name change, which actually is Fast Five after all that! I'm not sure why they bothered messing with it.

As I said the film doesn't really play like a typical Fast and Furious film, but I guess the marketing never really said it would and it all focused on the heist aspects anyway. So you'll get what you expect, even if it is dragged out a bit.

Movie Review - 7.5/10
Marketing Review - 7/10


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Green Lantern Movie Marketing Gets Better and Darker (New Trailer)

The Green Lantern marketing seems to be going from strength to strength, remember less than 6 months ago the first trailer was released and it looked like this...



It looked pretty cheesy and relied heavily on the comedic elements (this did not get a good reaction). So since then the new trailers have been getting darker and now we have this new extended TV spot that was shown last night, which looks epic.



Of course this is what you’d expect in an evolving marketing campaign, as people didn’t love the comedy in the first trailer it makes sense to exclude it from future marketing material. However those “funny” scenes are likely still in the film, so we’ll have to wait and see how representative this darker (and in my opinion awesome) TV spot is in tone to the final film.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Interactive Super 8 Trailer In Portal 2

We hear the term interactive movie trailer quite a bit these days, most of them however generally involve a standard trailer that plays while annotations pop up detailing facts and trivia.

This is all about to change now with the release of Portal 2 and (in my opinion) the first truly interactive trailer for a movie, in this case Super 8.

For those of you who have seen the teaser you’ll know it involves a train wreck with some creature escaping at the end. In this interactive trailer, the developers have used the Portal 2 game engine to play through that same scene.

Kotaku have posted a walk-through of the trailer, see below.



Pretty cool don’t you think, could definitely see this or something similar being used for future releases. But the really genius bit is that not only are they pushing Super 8, everyone is talking about Portal 2 so both are benefiting from some very clever cross-over marketing.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 20 April 2011

X-Men: First Class - Good Trailers, Bad Posters

Seriously what’s going on with the X-Men: First Class marketing? A new international trailer was released today and it looks pretty awesome (as have all the previous trailers), see for yourself below...



However, so far all the posters, web banners, photos, etc have looked pretty shoddy, so what’s going on? This is the newest poster and there’s nothing more to say rather than it just looks plain bad.
X-Men: First Class Poster
I have faith that the film itself will be pretty solid in the hands of director Matthew Vaughn, but the inconsistency in quality of the trailers and everything else is just odd, it doesn't even feel like the same movie marketing campaign.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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What Is The Fast And Furious 5 Title?

The Fast and The Furious franchise sees the release of its fifth instalment in the UK tomorrow. Yet I’m still not 100% sure what its actual title is and the marketing campaign seems to be using different names across its trailers, tv spots and print media. At the moment the three most popular names appear to be: -

Fast Five
Fast and Furious 5
Fast and Furious: Rio Heist


For the longest time throughout pre-production and in the early trailers it was mainly referred to as Fast Five. Yet as the release came closer I saw magazine adverts with Fast and Furious: Rio Heist, and now we’re even closer they seemed to have dropped the sub-title in tv spots and are calling it purely Fast and Furious 5. Check a few posters below, all using the different names...
Fast Five Poster

Fast & Furious 5: Rio Heist Poster

Fast & Furious 5 Poster
This seems a bit strange as you’d think it would stay the same or be consistent across all media. My only guess is that it was agreed as Fast Five, though as they got nearer the release date, the movie studio got nervous and therefore thought they needed to include the “Furious” as well. But this doesn't seem to have been communicated to all they're marketing agencies.

What do you think? Personally my favourites is still Fast Five.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 19 April 2011

Cars 2 Poster Campaign

I’m going to be honest I wasn’t the hugest fan of the original Cars film, and therefore wasn’t overly excited about the prospect of a sequel. However Pixar (or there marketing department) are beginning to win me over with all the cool new posters they’re releasing.

I’ve included a selection of my favourite (so far) below...

Cars 2 Japan Posters
Cars 2 Tripkitch Poster
Cars 2 London Poster
Cars 2 Retro Posters
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 18 April 2011

New Harry Potter Deathy Hallows Part 2 Trailer, Is It Really Fake?

Just over a month ago I wrote a post asking where the trailer for Harry Potter and the Deathly Hallows Part 2 was. In that post I said I thought it would appear after Part 1 was released on Blu-Ray/DVD, and what do you know, within days of it being released the Part 2 trailer is out!

See below!



There’s a lot of talk that this teaser is fan made, but then if you try looking for it on YouTube, Warner Bros have pulled most of them (don’t be surprised if the embedded video goes dead as well). Last time I checked big movie studios don’t pull fake fan-made trailers!

Also there’s quite a bit of (if not a lot) of new footage, I’ll admit the music is a bit off but if it’s leaked what do you expect.

Finally if this is fake, than I think Warner Bros is a little behind, because they definitely should have released a new trailer by now, if not this week!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Sunday, 17 April 2011

Movie Marketing Week in Review (11/04/11 – 17/04/11) from MoviePush

Miss any Movie Marketing news this week? This is a summary of all the previous weeks’ MoviePush posts in one place in case you missed them...

No Harry Potter And The Deathly Hallows Part 2 Trailer on Part 1 Blu-Ray/DVD

Will Scream 4 Be Successful?

Where Consumers Plan The Weekend

Pixar's Brave To Boost Scottish Tourism

Superhero Reboots and Beyond

Scream 4 Movie Marketing Review

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Saturday, 16 April 2011

Scream 4 Movie Marketing Review (No Spoilers)

It's hard to write a review for Scream 4, as personally I think you shouldn't read anything about it before you see it.

The main fun of watching a Scream film is trying to guess who the killer is, their motives and whose going to survive, but also not knowing any of the scenes or set-ups. I've read a few reviews since I've seen it and although none of them specifically gave away spoilers, they all discuss elements of the story that I'm glad I didn't know going in.

So what can I say other than I really enjoyed it? Well, it was a thrill-ride from start to finish, had great dialogue that made it quite funny and I think Wes Craven has made a Scream film that is very relevant for the age we live in. Overall a good and fun night at the cinema.

Again its hard to talk about the marketing, as I think you should know as little as possible going in so shouldn't watch anything promoting the film. Though the trailers don't really give anything away and I absolutely love the below poster.


So really all the marketing needed to do was inform audiences that a new Scream film was coming out and when, on that front I guess it succeeded.

I might write another post later in the week to discuss my thoughts on some of the key themes, but for now you shouldn't read anymore and just see it before someone ruins the surprises for you!

Movie Review - 8.5/10
Marketing Review - 7/10


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Superhero Reboots and Beyond

I thought this was worth sharing, Empire Online have a great article online that discusses the boom and bust of the superhero genre.

One part talks specifically about the current craze in Hollywood to produce reboot after reboot. But how this could actually be a good thing, as it doesn't restrict directors by the rules set up in the world created in previous instalments, so they could put their own take on the world with an original story.

I agree with the majority of the post and you can check it out here.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Thursday, 14 April 2011

Pixar's Brave To Boost Scottish Tourism?

Oh the power of movie marketing, just read this article about the Scottish Tourism Board (Visit Scotland) expecting an increase in tourists visiting the country due to the 2012 Pixar film Brave taking place there.


Is this slightly wishful thinking? I'm sure there will be a renewed focus on the country, but let's remember the Scotland we see in Brave will be computer-generated and likely to be highly stylised. So it's not like audiences will see places they could actually visit.

When Ratatouille came out I can't remember an increase in tourism in Paris. But I guess will have to wait and see...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Wednesday, 13 April 2011

Where Consumers Plan The Weekend...

I just saw this web banner advert for the Rotten Tomatoes app Flixster...

Flixster Web Banner

Thought it was quite interesting to see on a mainstream public website, as the phrase “Where Consumers Plan The Weekend” seems much more like a sell-in line to sale the app to movie studios rather than encourage customers to download it.

I do like the line though as it really emphasises the “business” of “movie business”...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 12 April 2011

Will Scream 4 Be Successful?

As the title says I’ve been wandering whether or not Scream 4 (or Scre4m) is actually going to be successful. The reason I say this is because I can’t see who this sequel is aimed at.

I mean the last instalment came out 11 years ago, the target demographic for the film then are now older, most likely with families and children and have grown out of the slasher-flick genre.

The Scream movies were always aimed at the late teens market, so when the original trilogy came out the current generation (of teens) who may go and see this wouldn’t even have been aware of it so I doubt they’re going to be too hyped for a sequel either.

So if the current generation aren’t too phased about it and the previous generation have grown out if it, who will actually go and see it?

The three leads (Neve Campbell, Courtney Cox and David Arquette) were at the top of their fame when the original came out and it’s been a long time since any of them have really been in the spot light, so the Studio don’t even have the star power to entice audiences to the cinema.

All the marketing again relies heavily on what was previously done for the previous films, so not giving audiences anything fresh.

Finally, who really wants to see a horror/slasher film in the summer?

I’m sure a few people will go and see it, but I can’t help but feel it could be a bit of a flop, I guess will find out this weekend...

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 11 April 2011

No Harry Potter And The Deathly Hallows Part 2 Trailer on Part 1 Blu-Ray / DVD

Got the Harry Potter and the Deathly Hallows Part 1 Blu-ray today, and to my surprise there is no promotional material included on it at all (that I’ve found yet anyway) for Part 2.


This surprises me, as this is a perfect place/opportunity for Warner Bros. to add some new marketing content; if not a trailer, maybe a little featurette to start (continue?) the hype machine. Even if they just included the one that was on E! a few weeks ago.

I know you could argue that the film itself is doing enough to promote the final instalment with it’s cliff-hanger ending and pretty much everyone already knows Harry Potter and the Deathly Hallows Part 2 is released this summer. But I want to see some new footage already!

I’ll keep searching to see if there’s any Easter Eggs that may contain such footage...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 10 April 2011

Movie Marketing Week in Review (04/04/11 – 10/04/11) from MoviePush

Miss any Movie Marketing news this week? This is a summary of all the previous weeks’ MoviePush posts in one place in case you missed them...

Sucker Punch Movie Marketing Review

Lots of New TV Spots Start The Summer Marketing

Source Code Movie Marketing Review

Cars 2 Viral Marketing and New Movie Clip

Rise Of The Apes Title Change

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Thursday, 7 April 2011

Rise Of The Apes Title Change

This can't be true, this is basic marketing, start by giving your product a name that's punchy and easy to remember.

Well the people marketing the new Planet of the Apes movie must have forgot that when it came to re-naming the film.

The film is a prequel and originally it was due to be called Rise of the Apes, a nice succinct title that rolls off the tongue, fine. So why they've decided to change it to Rise of the Planet of the Apes is anyone's guess.

Seriously that's the title of the film now, how completely unnecessary! All I can think is that somebody at the studio got worried that the general public wouldn't make the link with the Planet of the Apes franchise and therefore thought it was necessary to include the full "brand" name in the title as well.

What a shame, I'm sure they could have solved this by simply mentioning it in the marketing for the film, rather than changing the title and creating a bit of a mouth full.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Wednesday, 6 April 2011

Cars 2 Viral Marketing and New Movie Clip

You may have already seen this, but I thought it was definitely worth a quick post (being marketing, viral and movie related!).

Pixar have released a viral for Cars 2 (similar to what they did for Toy Story 3 with the 80’s style Lotso toy commercial), but this time it’s a low-quality advert for a CA Car Dealership, see below...



You may have noticed a hidden web address appear during the advert and this will lead you to a new and explosive clip from Cars 2. I’ll let you find that yourself, but after watching the clip I’m getting the feeling Cars 2 may be a step up on the original (my least favourite Pixar film), really like the spy route the film is following.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Tuesday, 5 April 2011

Source Code Movie Marketing Review

I imagine the marketers had a bit of a dilemma with marketing a movie like Source Code and here’s why...

As it’s an original movie (so not a sequel to an existing franchise), there is a certain amount of pressure from the studio to explain the concept to prospective audiences within the trailer (and I understand why they need to do this). The problem is that to explain the concept in the trailer you actually ruin the first main surprise of the film...



I would have loved to have viewed this film without seeing any trailers to gain a completely uninitiated experience, as straight off the bat you know Jake Gyllenhall’s character isn’t really on the train and you’re waiting for the first explosion.

Inception would have had a similar problem, but the marketing of that film played up the mystery and used that as a strength to entice audiences to see the film (I imagine “From the Director of The Dark Knight” didn’t hurt either) rather than explain it.

Despite this there are still several twists and turns throughout the film that leave part of the mystery with the audience.

I don’t really want to write too much about the film itself (as the less said and the less you know about the film going in the better) other than its really good, extremely original and I highly recommend it.

Movie Score – 8.5/10
Marketing Score – 7/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Monday, 4 April 2011

Lots of New TV Spots Start Summer Movie Marketing

In the past 48hours there has been a huge amount of new TV spots and clips released, which means the Summer Movie Marketing push has well and truly begun!

We have new TV Spots for Thor, Green Lantern, Cars 2, Pirates of the Caribbean: On Stranger Tides and Super 8 all released over the weekend. See a selection below (the rest are easy to find on YouTube).







I'm really excited for all of these, this summer is going to be incredible at the cinema.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sucker Punch Movie Marketing Review

Let’s get this out of the way right at the start, the story for Sucker Punch is pretty basic and it’s told in an unconventional way that doesn’t make a lot of sense. So after the first half hour you’ll either hate it or decide to turn off your brain and enjoy the pretty pictures. I chose the second, and had a really good time with the film.

It seems like Zack Snyder (the writer and director) thought up some awesome sci-fi/fantasy/action sequences and needed a concept that allowed him (or gave him an excuse) to get them on screen. Sucker Punch is that excuse.

The movie takes place in three levels of reality/imagination, these are - the “real” world, an interpretation of that world and then pure imagination. The trailers and posters chose to focus almost exclusively on the third “imagined” world, which makes sense considering this is where all the money has obviously been spent and where all the best visuals are contained.



If you like what you see in the trailer and can accept the fact the majority of it is all happening in someone’s imagination with little (to no) narrative explanation then you’ll probably have a lot of fun with Sucker Punch.

The trailer and posters didn’t really promise much more than epic special effects and scantily-clad girls and that’s what you get in the film.

I understand why many people won’t like Sucker Punch, so this is a head up to say if you go in for the spectacle and don’t overly think about the story, then you’ll have fun with it. I know I did.

Movie Score - 7.5/10
Marketing Score - 8/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 3 April 2011

Movie Marketing Week in Review (28/03/11 – 03/04/11) from MoviePush

Miss any Movie Marketing news this week? This is a summary of all the previous weeks’ MoviePush posts in one place in case you missed them...

Limitless Movie Marketing Review

New Harry Potter 7 Poster Gets Darker

Warner Bros. Add More Movies To Facebook

Super 8 Trailer Footage Not In Movie

How Do You Market A Movie Like The Hangover Part 2

4 Minutes Of Green Lantern Starts The Move Push

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Saturday, 2 April 2011

4 Minutes of Green Lantern Footage Starts the Movie Push

In the last 24hours the Green Lantern movie marketing has gone into full swing; this morning saw the release of a new poster...
Green Lantern Movie Poster
Then this evening a 4 minute abridged version of footage recently shown at WonderCon was also released.



Both depict a much darker and dramatic superhero movie than the fairly light-hearted (and not well received) first trailer that was released at the end of last year. Obviously the marketers are compensating for the comdey from that by making this a lot more epic and thrilling.

Many movies showed footage at WonderCon and CinemaCon, but it seems to be the Green Lantern that’s dominating the headlines. I guess this is to be expected as this is the first push of marketing we’ve seen from the movie this year, all the other films have released second or third trailers and clips already.

It’s good to see the Green Lantern getting publicity as with all the hype for Captain America, Thor and X-Men: First Class, it was in danger of getting left behind.

Usually the preview reels that get shown at this type of event don’t get put online, but I’m not too surprised that this footage has been. As already discussed Warner Bros. needed to start shouting about this movie soon and if they hadn’t released it I’m sure some poor quality video camera version would have ended up on the web anyway (not the best way for people to see your film promotion).

I wasn’t overly hyped about the movie from the first trailer, but this poster and footage have re-ignited my enthusiasm for the film.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 1 April 2011

How Do You Market A Movie Like The Hangover: Part 2 (New Trailer)

The trailer for The Hangover: Part 2 was released today and it looks ok, but nothing that you wouldn’t expect, see below.



This got me thinking, how do you market something like The Hangover: Part 2? From this first proper trailer it looks pretty much like a re-tread of the first film on a slightly grander scale in a more dangerous part of the world.

Exactly what most audiences are going to want, right? Hmmm, I’m not sure. Obviously you want to reconnect with the people who loved the first film and set up the basic premise again, but aren’t the marketing teams running the risk of not giving us anything new and losing a few people on opening weekend.

I mean the story may be exactly the same as the first film, so the marketers are probably working with what the source material provides, so you can't blame them.

I imagine the people who marketed Home Alone 2: Lost in New York had a similar problem, where you create a film with an original concept that is designed as a one-off and then becomes financially successful, so the movie studio wants another one. You’re pretty restricted with bringing something new to the table apart from changing the location, which looks like what both the as-for-mention films have done.

Don’t get me wrong, I think it looks fun and more of the same isn’t necessarily a bad thing, but it does prevent it from superseding the original or getting me really excited for it.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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