There’s a big event going on at the moment called CinemaCon and various (and extremely lucky) people from the film industry are there, seeing previews of a lot of the new movies due out this summer. One report in particular really interested me and it involved Super 8...
Some of you may remember the teaser trailer that was released last year featured an epic train crash, which then resulted with some creature escaping the wreckage. See below...
...well, it’s being reported that although this sequence is in the film the majority of the shots used for the trailer are not. Apparently the kids in the film witness the crash from a far and we as an audience see it from their perspective as well. So all the close up “in the middle of action” shots will be replaced with wide angle imagery and their reaction to the event to taking place.
Whether or not this is true is kind of irrelevant as it got me thinking that this is a genius way to market a movie and not ruin any of the surprises for the audience.
One of the problems with things like Youtube (or easily available video streaming) is I end up watching movie trailers multiple times before I see the final film, so whilst watching the film I’m subconsciously waiting for “that bit in the trailer” which can ruin the movie experience.
For example if a character is in peril at the start of a film, yet I’ve already seen he’s in scenes or money shots (from the trailer) that must occur later on, you know they’re going to be ok. As most trailers are made up of moneyshots (which again usually occur at the climax of a film or end of a scene) you also already know how most of them are going to play out.
But by using a sequence that occurs in the film and then essentially shooting it twice (a trailer version and a film version) you can save some of the excitement and at the same time give the audience something new. Of course this is an expensive way of promoting a film, so only big budget movies could support this method of marketing, but I think the benefits out weigh the cost for a customer experience point of view.
What do you think?
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