Wednesday, 16 March 2011

New Line Get Lazy with Lord of The Rings Extended Edition Blu-Ray Trailer

Last week New Line announced the release of the Lord of the Rings: Extended Edition on Blu-Ray, and to coincide with the announcement they released a trailer to promote the set. See below.



I’m guessing the marketing budget at New Line must be pretty tight at the moment, as it’s exactly the same trailer as was used for the theatrical Blu-Ray versions. See below.



Actually why not start the videos both at the same time and you’ll see they’re exactly the same minus the  screen shots of the box art and slight voice over change to add in the words “extended edition”!

I hope we get more effort put into the Blu-rays and their special features themselves!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
.

No comments:

Post a Comment