Thursday, 31 March 2011

Super8 Trailer Footage Not In Movie?

There’s a big event going on at the moment called CinemaCon and various (and extremely lucky) people from the film industry are there, seeing previews of a lot of the new movies due out this summer. One report in particular really interested me and it involved Super 8...

Some of you may remember the teaser trailer that was released last year featured an epic train crash, which then resulted with some creature escaping the wreckage. See below...



...well, it’s being reported that although this sequence is in the film the majority of the shots used for the trailer are not. Apparently the kids in the film witness the crash from a far and we as an audience see it from their perspective as well. So all the close up “in the middle of action” shots will be replaced with wide angle imagery and their reaction to the event to taking place.

Whether or not this is true is kind of irrelevant as it got me thinking that this is a genius way to market a movie and not ruin any of the surprises for the audience.

One of the problems with things like Youtube (or easily available video streaming) is I end up watching movie trailers multiple times before I see the final film, so whilst watching the film I’m subconsciously waiting for “that bit in the trailer” which can ruin the movie experience.

For example if a character is in peril at the start of a film, yet I’ve already seen he’s in scenes or money shots (from the trailer) that must occur later on, you know they’re going to be ok. As most trailers are made up of moneyshots (which again usually occur at the climax of a film or end of a scene) you also already know how most of them are going to play out.

But by using a sequence that occurs in the film and then essentially shooting it twice (a trailer version and a film version) you can save some of the excitement and at the same time give the audience something new. Of course this is an expensive way of promoting a film, so only big budget movies could support this method of marketing, but I think the benefits out weigh the cost for a customer experience point of view.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 30 March 2011

Warners Bros. Add More Movies To Facebook

Well I'm guessing Warner Bros. has seen some success with their Facebook movie rental service as they've added some more movies this week.

They started last month using The Dark Knight as a test, this has now been expanded to include Inception, Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Yogi Bear and Life as We Know It.

I haven't seen any figures, but one can assume if they've decided to put additional movies up on the site they have seen a positive return on investment so far.

I'm still not sure about this, I can't see myself watching a full film in facebook, especially one I already own on DVD/Blu-Ray. I think if they used this to push new movies (launched day and date in the cinema and on Facebook) or as timed exclusive availability (say a week prior to the DVD release) that would get me really interested!

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Tuesday, 29 March 2011

Movies That Should Have Remained As Trailers

IGN have just posted this great article about movies that should have remained as trailers.

It's a interesting piece and I had wanted to do a similar blog post for MoviePush, but seeing they've beaten me to it I might as well just link to theirs.

I don't agree with all there choices though, as I really liked Battle: Los Angeles and Quantum of Solace, the rest however are pretty spot on.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Monday, 28 March 2011

New Harry Potter 7 Poster Gets Even Darker

Warner Bros. has steadily been making the Harry Potter films darker and more mature ever since The Prisoner of Azkaban, so for five consecutive films they have got progressively grittier. Some may ask if it's continually possible and if they could market the final film even darker?

It turns out it is, as the new Harry Potter and the Deathly Hallows Part 2 poster has just been released and it's insanely dark...





...but also incredibly awesome. I'm loving this and it seems to be a real departure from the previous posters for the movie series.

Marketing the film like this really puts emphasis on the one on one battle that Harry will face against Voldemort in the final chapter. Can't wait for a trailer now!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Limitless Movie Marketing Review

So here’s the third of the MoviePush movie marketing reviews. Not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its “marketing promise”.

A quick overview of the movie itself... I thought it was ok, nothing spectacular but it was fairly easy to watch and enjoy. Bradley Cooper plays his part well and it was nice to see Robert DeNiro playing a character with no comedic turns for a change. There are also some great VFX shots that continually travel down a path that were pretty cool (you’ll know when you see them).

Marketing wise I wasn’t really aware of Limitless until a month before it was about to be released, so the pre-marketing buzz didn’t really kick in for me. Despite the amazing (yet subtle) viral marketing promo the rest of the Limitless marketing campaign was fairly basic with its use of trailers and printed media.



One thing I will say though is that the above trailer really played on the “sexyness” of the movie and the ability that the drug makes you “Limitless” (which for marketing helped sale the film as a piece of escapism). So I was surprised how much time was also spent with Bradley Cooper’s character not under the influence of the drug and these sequences are pretty dark and depressing as he faces withdrawal symptoms, etc. So the film wasn’t as glamorous as the trailers made out.

The trailer also makes it look like Robert DeNiro is the main baddie in the film, and him ultimately wanting to control Bradley Cooper is a major part of the story. This is not the case at all! The majority of dialogue and shots from the trailer that set this up are actually in the final scene. This is very misleading marketing, so don’t go in expecting Robert DeNiro to be playing the bad guy.

Movie Score 7/10
Marketing Score 6/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 27 March 2011

Amy Adams Cast As Lois Lane

It's just been announced that Amy Adams has been cast as Lois Lane in the new (Zack Synder directed) Superman movie, currently rumoured to be titled Man of Steel.

I'm not too sure about this, Lois Lane is head-strong and feisty, so far everything I've seen Amy Adams in she's played fairly timid and innocent characters. I imagine Zack Snyder will direct a pretty macho Superman film, so will she be suitable?

I can't wait until the Studio release some concept art or something to begin the marketing push for this film. I'd love to see what Snyder has planned and maybe then will get a better idea of Amy Adams fit.

It'll be interesting to see other people's opinion on this casting...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


Movie Marketing Week in Review (21/03/11 – 27/03/11) from MoviePush

Miss any Movie Marketing news this week? This is a summary of all the previous weeks’ MoviePush posts in to one place in case you missed them...

New Pirates 4 Trailer Brings the Epic Music

Overcrowded Movie Box Office in 2011

Will Social-Media Spoil Scream 4?

Rotten Tomatoes Twitter Winner

Captain America - Previews For A Trailer?

Using BlogPress To Decide Whether To Get An iPad 2

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Using BlogPress To Decide Whether To Get An iPad 2

As you may be able to tell I'm currently testing various blogging apps as I'm deciding whether or not to get an iPad 2.

The iPad seems to do everything I'd need it to do on a day to day basis but there are a few things I need to test before making the investment. The first being that the BlogPress app allows me to update easily to my MoviePush blog. If it doesn't then I might as well just keep using my old laptop.

So now let's try embedding a picture into the post...




That's me holding an iPad 2 in-store contemplating my purchase.

So hopefully you can read this post fine (apologies if it comes out rubbish) and I'll be one step closer to making my decision...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

Thursday, 24 March 2011

Captain America - Previews For A Trailer?

The first full-length trailer for Captain America: The First Avenger was finally released today, which looks pretty awesome, see for yourself below: -



The thing that really got me about this though, was the fact that before the trailer was even released, they released 3 or 4 preview clips for the trailer itself. Is this really the age we live in where Movie Studios now advertise and promote their adverts and promotions?

I’d be lying if I said it didn’t work though, it built anticipation and excitement (which at the end of the day a great promotion should do) and got Captain America trending on twitter within minutes of being released.

Loving the Benjamin Button style special effects they’re using for Chris Evans as well!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Wednesday, 23 March 2011

Rotten Tomatoes Twitter Winner

I thought this was pretty cool, so decided to write a quick post on it.

Basically Rotten Tomatoes do a competition every week on Twitter, where you have to tweet a review (so less than 140 characters) of one of the films opening that weekend and then # tag it with either #rotten (for bad) or #fresh (for good). They then select ten of the tweets to give prizes to the people who wrote them.

Anyway long story short, I won for my Lincoln Lawyer tweet review, see the winning tweet below...

"Saw The Lincoln Lawyer, felt it was #fresh whilst watching it, but after thinking about it with all the plot holes prob make it #rotten..."

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 22 March 2011

Will Social-Media Spoil Scream 4?

I saw the trailer for Scream 4 in the cinema the other day and I couldn’t help but think will social-media ruin it? Let me explain...

I remember watching the first 3 Scream films (over 10 years ago now!) and even though the quality of the films decreased with each incarnation, the most fun was in guessing who the killer was and what characters were going to survive.

Especially in the case of the first film, when Drew Barrymore did all the publicity for the movie as if she was the main star only to be killed off in the opening scene (a genius twist for the movie and a brilliant piece of movie marketing to mis-lead the audience).

The first three were released as the internet was becoming mainstream so this sort of surprise wouldn’t have been spoiled.

That was then, when the internet was pretty much only available to people at home on their desktop PCs and most importantly before social media! I find it very hard to believe that a similar stunt could be pulled off in this day age. Social-media is accessible to millions of people through thousands of different devices, so if there are any such surprises it will be shared around the world within the first showings (even if doesn’t leak before).

I know some of you may say that could have happened with the internet for the first three, but this would have mainly been through official media outlets which come with *SPOILER ALERT* warnings, so therefore you could choose not to read these types of articles.

Newsfeeds and tweets for example generally don’t have spoiler alerts so you can very easily accidently read something about a film just by scanning updates without even expecting it! I’m going to try very hard not to ruin any of the surprises for Scream 4, so fingers crossed I succeed.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Monday, 21 March 2011

Overcrowded Movie Box Office in 2011

Did you see the US Box Office results this weekend? Pretty crowded wouldn’t you say?

Three fairly major new films were released (Limitless, Paul and The Lincoln Lawyer) and two of them are disappointingly fighting for forth and fifth place. Limitless landed in at Number 1, but it was followed by Rango and Battle: LA holding over from previous weekends in second and third place.

I’m not necessarily surprised and think this is going to be a common occurrence for 2011, I’ve mentioned several times before how there are so many big budget films coming out this year (which for movie goers is great as it brings lot of choice) but there’s only so much wallet share to go around and therefore not every film is going to be financially successful.

I can understand a film like The Lincoln Lawyer not making Number 1 (despite generally good reviews) as it is aimed at a more mature audience so will likely be a slow burner (older viewers tend to avoid opening weekends).

But a film like Paul should have fairly mass appeal and in a quieter weekend would have landed a higher position. I don’t think this is any fault of the film, but because three other “big” movies are already in the market place it’s bound to have a detrimental effect on the takings/position of any new film.

Unfortunately for the film studios this is going to be a regular thing this year, so they better get use to their films not necessarily having the kudos of being number 1 on opening weekend even if they do eventually end up making a profit.

Again in two weeks (on the 1st April) two major films are being released, both are aiming for the same demographics and both of them can't top the box office. I’m of course referring to Source Code and SuckerPunch. I want to see both of them, but it’s unlikely even I’ll get to see both of them straight away...

So do you agree? Do you also think the box office is over-crowded in 2011?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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New Pirates 4 Trailer Brings the Epic Music

Pirates of the Caribbean: On Strangers Tide got a new trailer today, and it follows the onslaught of posters that were released last week. Personally I think it addresses some of the issues I mentioned in this post, it’s still very Jack centric but focuses more on the main story points and gives the other characters some decent screen time!



The loud orchestral music adds to the excitement and aims to make everything very epic. However I get the vibe this is going to be more like the first Pirates film and on a slightly smaller scale than the two sequels (there’s no giant CGI maelstorms to be seen).

Actually the lack of CG in the trailer did surprise me, maybe it’s all still being finished in post-production or this sequel will use more practical effects. Either way I think subconsciously when you see big CGI money-shots in a trailer it makes it feel like a big budget blockbuster and as this doesn’t have them it seems smaller.

That’s just me but I’m hoping for good things after seeing this, a big improvement on the first trailer that was literally Jack Sparrow, action shot, Jack Sparrow, action shot, repeat...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 20 March 2011

Movie Marketing Week in Review (14/03/11 – 20/03/11) from MoviePush

Miss any Movie Marketing news this week? This is a summary of all the previous weeks’ MoviePush posts in to one place in case you missed them...
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 18 March 2011

Limitless Viral Movie Marketing

You may have already seen this (1.4 million people have since Sunday) but it’s a great viral marketing video for one of this week’s new movie releases...



Did you guess which one?

It was created by Thinkmodo, a firm that specialises in viral marketing, and I think you’ll agree is very subtle in its promotion of the new Relativity Media/Rogue Pictures film Limitless. Showing possibly no more than 5 seconds of the trailer towards the end...

Were Thinkmodo successful and is viral marketing worth it, I mean it’s extremely risky, as you’re relying purely on social media and people wanting to share the video. Then even if people do share it, the product/film/service it’s actually promoting is usually not obvious, so the millions viewing it may not even acknowledge the marketing (in this case some tech sites linked to video thinking it was real!).

So what do you think? Is it worth it? For every one that makes it big there’s another hundred we’ll probably never hear of...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Thursday, 17 March 2011

iPad Post

I've managed to get on an iPad, and thought I'd test posting to my blog from it to see how it works.

So you may want to ignore this post!

Wednesday, 16 March 2011

New Line Get Lazy with Lord of The Rings Extended Edition Blu-Ray Trailer

Last week New Line announced the release of the Lord of the Rings: Extended Edition on Blu-Ray, and to coincide with the announcement they released a trailer to promote the set. See below.



I’m guessing the marketing budget at New Line must be pretty tight at the moment, as it’s exactly the same trailer as was used for the theatrical Blu-Ray versions. See below.



Actually why not start the videos both at the same time and you’ll see they’re exactly the same minus the  screen shots of the box art and slight voice over change to add in the words “extended edition”!

I hope we get more effort put into the Blu-rays and their special features themselves!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 15 March 2011

Is Disney Over-Relying on Jack Sparrow to Market Pirates 4?

This week IGN will be releasing 5 exclusive movie posters to kick start the movie push for Pirates of The Caribbean: On Strangers Tide (4 character-driven posters and the main movie poster). So yesterday they released the first of the posters, see below.
Pirates of the Caribbean: On Stanger Tides Movie Poster
Looks pretty cool, a great character poster of Captain Jack right? Wrong, this is the main poster for the movie, the below image is the Jack Sparrow character poster.
Jack Sparrow Character Poster
I really like the look and feel of the poster, but it just seems a bit strange to only include Jack in the main one. The Pirate films have generally been assemble pieces and I would have expected the main movie poster to show most of the main cast not just one character. The poster does include the main actors names along the top, but their faces are strangely absence.

I get that Disney want to play to their strengths and Johnny Depp’s Sparrow pretty much made all the previous instalments, but it seems a bit over kill. Even all the trailers and TV spots released so far have basically been montages of funny moments with Captain Jack cut with some action.

I’m guessing the film will consist of more people than just Jack Sparrow, so it might be worth introducing them, especially including them in the main movie poster! The three previous movie posters were all focused on the group nature of the films (they had character posters as well) so when seen next to each other Part 4 looks a bit out of place.
Pirates of the Caribbean Movie Poster Comparison
The current slate of advertising for “On Stranger Tides” makes it feel like it will be a Jack-only affair, which I really hope isn’t the  case, as personally I feel Captain Sparrow works best when reacting and interacting with “normal” people.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Monday, 14 March 2011

Battle: Los Angeles Movie Marketing Review

So here’s the second of the MoviePush movie marketing reviews. Not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its “marketing promise”.

First of all, Battle: Los Angeles is one hell of a film; imagine Black Hawk Down with aliens, on steroids. It’s pretty relentless and full-on, and although there are several key action sequences the movie never really let’s up with little skirmishes scattered throughout and in between them.

As I said in my post last week, I was a little worried that Battle:LA wasn’t going to deliver and the initial bad reviews didn’t help. However, after seeing it for myself I can honestly say it isn’t deserving of such criticism!

Personally, I can’t see how anyone could say it was a bad film. I understand that it won’t be everyone’s cup of tea, the relentless/over-powering action is constant and there’s one scene which is pretty corny (but I think that was more because of the music rather than the acting). But it’s a good film, with great action, good acting, amazing special effects and a quick pace so it never gets boring.

Marketing wise I think it also delivered. Anyone going into this film expecting anything but a war film with aliens obviously didn’t watch any of the trailers, see below...



The only thing that was potentially a bit misleading was the key part in the trailer where all the sound drops and the slow music plays over. I thought this was pretty unique and therefore was expecting some unique sequences in the film, which there aren’t any really. As great as Battle:LA is, it is basically a combination of several other genres mixed together.

The other part of the marketing that stands out in my mind were the first set of posters that were released about past visits from aliens during key periods in the past. This is never referenced in the film, so was obviously purely created for the marketing campaign. I quite like this, using the posters as a mechanism to set up a bit of the back story.

As you’ve probably guessed I really enjoyed Battle: LA and recommend you see it.

Movie Review 8.5/10
Marketing Review 8/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 13 March 2011

Movie Marketing Week in Review (07/03/11 – 13/03/11) from MoviePush

Throughout the week I use my personal twitter @rossbishop to comment and post links to various articles about Movie Marketing (and a few other things). This post collates all the previous weeks tweets in to one MoviePush blog post in case you missed any...

Saturday, 12 March 2011

Twitter Super 8 Trailer

The first full-length trailer for Super 8 has been released, but rather than uploading the trailer to YouTube (or through Apple, Yahoo, etc) Paramount chose to push the trailer through Twitter utilising TwitVid.

It was tweeted from @super8movie and was instantly available for followers to view or share with their friends. You can see the trailer below.



I think this is a great move from Paramount as with everything marketing related these days, the emphasis is on social and sharing. I know YouTube allows the ability to share but it takes several steps, posting to twitter allows for “1-click” sharing. Simple and no fuss and the trailer is instantly re-tweeted to millions of people (accumulatively). In less than 24 hours the trailer has been viewed almost 3 million times!

I think we'll see a lot studios following suit and initially posting their new trailers through Twitter/Facebook. Only last month  the first X-Men: First Class trailer was released through Facebook to encourage “likes” of it’s fan page.
Super8 Movie Poster
The Super8 trailer is reminiscent of old-school Speilberg and very much reminds me of the feel you got from E.T. So what do you guys think of the trailer?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Thursday, 10 March 2011

Source Code Movie Uses Mobile Tagging for Marketing

The new Jake Gyllenhall movie Source Code will be using mobile tagging to help market it through the films movie poster.

Summit Entertainment worked with The Visionaire Group to make a social media game called Source Code Mission, which users can play on their smart phones. This is activated when users scan the code (printed on the poster) with their smart phone and then links to the game to play. You can see the QR code that needs to be scanned in the bottom right of the below poster.
Source Code Movie Poster
People who complete the game will be entered into a competition to win a trip to SXSW in 2012.

I haven’t played the game, so couldn’t tell you if it’s any good. But who thinks this type of marketing is going to help promote the film? I’ve never really been a fan of mini-games that are purely released to tie into a launch of a film, they’re usually not very good and in my opinion don’t really sell or represent the quality of the film.

Despite that I do like the fact that Summit are trying to link their offline marketing and online marketing with QR Codes that lead to an interactive game rather than just directing you to the movies website.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 9 March 2011

Unknown Poster Copies Taken

I saw Unknown at the weekend and thought it was pretty good, though not quite as good as Taken. But then I probably shouldn’t even compare them as they were completely different films, the only similarities being Liam Neeson and being set in European towns.

Though after comparing the posters, is it any surprise I had preconceptions of what to expect. See below...

Taken Movie Poster

  
Unknown Movie Poster
Forgetting the shades of colour, they’re pretty much exactly the same, even with the strip of scenes across the middle. Don’t you just hate it when movie marketers use a previous films success and tone to sell you a new one? Even if it’s completely different?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 8 March 2011

Watch The Dark Knight on Facebook

Is there no end to Facebook’s goal for total domination of the internet?

Following on the heels of everything else the world’s biggest social network is currently doing and introducing, it has today been announced that Warner Bros will be offering FB users (only in the US at the moment) the ability to watch movies from within Facebook.

The Dark Knight will be the first film to be tested using the new system, if you have “liked” the film you will be given the option to watch the film for $3, or 30 Facebook credits (these can be used to pay for various apps and games on the site already).

You can then watch the film through your Facebook account for up to 48 hours; it can be paused when you log out and resumed when you next log in. It will also have everything you’d expect from a Facebook app, with the ability to comment and share with friends.

The Dark Knight Facebook Page
 Warner Bros are obviously putting a hell of a lot of investment into their digital distribution efforts, having only just released iPad/iPhone app editions of The Dark Knight and Inception as well.

Is this the future of film distributions? Maybe, but I don’t think quite yet.

I can see this working well for something smaller/shorter, like TV shows, I mean I wouldn’t mind watching an episode of say The Simpsons from within Facebook, but I think I’d prefer to watch full-length features in the cinema or on my TV. Though I guess this is the initial steps and as more and more TV’s become internet enabled (or should that be Facebook enabled??) this could grow naturally.

Another nail in the DVD/Blu-Ray coffin? What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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No Reviews, Is Battle: Los Angeles Rubbish?

It’s only 3 days until Battle: LA is due to hit cinemas and so far there have been no reviews published online (not that I could find anyway!). This is not a good sign, and let me explain why...

Battle: Los Angeles Movie Poster

Usually there are press screenings for major movies several weeks before the film is due to be released, so journalists and critics can post reviews through various media channels in advance. This is the general practice,  the only time this usually changes is if a studio doesn’t have any confidence in a film.

Note -sometimes the screenings still go ahead, but the studios put embargos on the reviews being published until release date, either way there’s no early reviews.

After all, with all the big marketing spend to push a film, the last thing a studio wants is a load of bad reviews coming out that ruin all the previous good word of mouth about a film and dent their big opening weekend.

This would seem appropriate with Battle: Los Angeles, as the film is currently experiencing good buzz built up from the marketing alone, bad word of mouth that the film is actually rubbish will kill this hard work pretty quickly.

I really hope this isn’t the case, as Battle: LA is one of my most anticipated films this year (based on the marketing!), but I guess we’ll find out for sure on Friday...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


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Monday, 7 March 2011

Rango Movie Marketing Review

So here’s the first of the MoviePush movie marketing reviews that I detailed in a post a week ago. Not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its “marketing promise”.

Rango Movie Poster
Firstly, let’s get the generic review bit out of the way. I really enjoyed Rango, I thought it was smart and quirky and therefore would be suitable for adults and children alike. It had some very clever ideas throughout the whole film, and although the overall basic story isn’t the most original the uniqueness and creativity applied to the characters and the situation make it all seem very fresh.

The CGI in the film is incredible, I seriously think this is the best CG I have ever seen in a fully animated film, even better than Pixar. Disregarding the fact that these are talking animals, the texture of them and everything else looks as good as real. Very impressive.

So onto the marketing, personally I didn’t see any innovative or unique advertising for Rango, but I do feel all the standard marketing used (posters, teasers, trailers, etc) did a very good job of conveying the tone and sensibility of the movie. I was expecting a somewhat quirky comedy, set in the Wild West paying homage to old spaghetti westerns with some great action and that’s essentially what I got.

It was also good that the trailers didn’t ruin or give too much of the plot away; I hate it when a trailer is basically a chronological step by step of the film! Instead they focused on the character and the comedic parts to set a tone rather than lay out story elements. The action set-pieces and “money shots” weren’t really spoiled either with the trailer so again there was lots of surprises during these sequences. Take a look for yourself (if you haven't seen it already!)



This is the best type of marketing really, successfully setting the tone of the film without giving away any of the surprises. High marks for both the film and the marketing.

Film Review - 8.5/10
Marketing Review - 8.5/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 6 March 2011

Did Rio Stop Pixar’s Newt Being Made?

I love Pixar films with a passion, though I have to admit I’m a bit disappointed about the amount of sequels they are currently releasing (Toy Story 3, Cars 2, Monsters Inc 2). So last year when I found out they were cancelling one of the original films they had in the works, Newt, I was very upset. The official premise for that film was...


“What happens when the last remaining male and female blue-footed newts on the planet are forced together by science to save the species, and they can’t stand each other? Newt and Brooke embark on a perilous, unpredictable adventure and discover that finding a mate never goes as planned, even when you only have one choice. Love, it turns out, is not a science.”

Sounds amazing right? This concept with the story-telling ability of Pixar in charge, I think it would have been brilliant. The fact that we’ll never see this “potential” masterpiece is pretty frustrating, but I got over it. Until yesterday... when I went to see Rango and saw the trailer for Rio...



Are you kidding me? The similarities in the two stories are ridiculously close, in fact if you change the words “blue-footed newts” with “blue-feathered birds” in the premise detailed above you could easily be talking about Rio. So after a little research on the internet, it would appear that Newt was actually cancelled due to the similarities with Rio. Great.

I appreciate Pixar probably wanted to avoid a similar situation like when “A Bug’s Life” and “Antz” were released. But I would have much rather seen this story/concept bought to the big screen from the creators of “WALL-E” and “Up” rather than the creators of “Ice Age”.
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Movie Marketing Week in Review (28/02/11 – 06/03/11)

Throughout the week I use my personal twitter @rossbishop to comment and post links to various articles about Movie Marketing (and a few other things). This post collates all the previous weeks tweets in to one MoviePush blog post in case you missed any...

Friday, 4 March 2011

Conan The Barbarian Motion Poster

Are motion posters the future of movie marketing? More than your standard poster, but not quite on par with fully-fledged movie trailer, the creative potential is mind-blowing.

I think of this because IGN has just released the official “motion” poster for the re-boot of Conan The Barbarian. I think it looks pretty sweet (even if a bit 300), see below...

Thursday, 3 March 2011

iPad 2: MoviePush Thoughts

Slightly off-topic to the usual movie marketing related posts, but anyone who doesn’t see an iPad as a huge marketing device and a sales channel to bring movies to market are missing the bigger picture (as was seen with last week’s post on App Editions of movies – more about that later) so I think I can get away with it. Here we go...

iPad 2 - Apple

Rather than a revolutionary leap forward, I think the iPad 2 is an evolution that actually delivers the definitive version of what the iPad should be. The original iPad itself was the “revolutionary” product, which was just missing a few fundamental features (most obviously cameras) and this refined and improved version delivers them.

The camera’s really are the only noteworthy new feature (for the hardware), I say this because Apple has become its own worst enemy (in terms of upgrades) as all the other new features (thinner, lighter, faster processors, etc) you just expect when Apple updates a product. And I’m sure all these features have taken huge feats of engineering expertise to implement, yet Apple are just getting too good at consistently improving their products. This isn’t a criticism, as I think iPad 2 is a fleshed out version of what the iPad (as a product category) fundamentally should be.

Before yesterday’s event there were many reports saying that the iPad 2 would only be an incremental upgrade and consumers should wait for iPad 3. After finally seeing the iPad 2 I disagree, I think this is the upgrade that delivers the new features, and iPad 3 will just be a refinement. I mean what can they really do now apart from upgrade the key hardware components - better camera, faster processors, higher screen resolutions (possibly retina display), maybe a bit lighter and thinner? Without dramatically changing the purpose of the device I don’t see what additional hardware features actually need to be added or are even required in a tablet (or post-PC device as Apple now refer to it).

I think going forward the main revolutions will have to come in the form of the software and a new iOS, as I suspect Apple seem to already be thinking as even in yesterdays keynote a lot of the presentation was dedicated to iOS 4.3, iMovie and Garageband.

So apart from the iPad 2 itself, there were 3 highlights from the event that I thought I’d detail a little further: -

Magnetic Case/Stand
A product that embodies everything Apple stands for, elegant, breath-takingly simple and “it just works”. Watch the video below to see for yourself, bare in mind the amount of hard work that probably went into this to make it work so simply.



Wifi Personal Hotspot (in iOS 4.3)
A feature that could potentially make the WiFi & 3G versions of the iPad’s redundant? I’m really looking forward to this as it means I save a bit of money getting the WiFi only version of the iPad 2, I don’t have to sign up to a 2-year carrier contract and can use my iPhone 4 as the 3G signal when ever its required. Genius.

HDMI Video Mirroring Output
This new accessory allows you to plug your iPad into any HDTV and the iPad screen is mirrored on the TV in 1080p. This is perfect for the App Editions of movies, as well as giving presentations or potentially even playing games on a big screen.

iPad 2 - Video Mirroring
You can see all the full features for yourself at the official apple website.

So do you agree with my thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Wednesday, 2 March 2011

Transformers 3 Trailer Release Schedule

This is a bit funny considering my post yesterday was about a release date for a Harry Potter 7 Part 2 trailer. As today (even if it is a different film) Trailer Addict is reporting that they have been sent the release schedule for all the trailers that that will advertise Transformers: Dark of the Moon. See the list below: -

ANNOUNCEMENT TRAILER - DECEMBER 8, 2010

SUPERBOWL TV SPOT "DARK" - FEBRUARY 6, 2011

DAYTONA TV SPOT "NASCAR" - FEBRUARY 19, 2011

TEASER TRAILER - MARCH 25, 2011

REELZ TV SPOT "AUTOBOTS" - APRIL 3, 2011

MTV TV SPOT "MOON" - APRIL 21, 2011

THEATRICAL TRAILER - MAY 5, 2011

NICK TV SPOT "INVADE" - JUNE 13, 2011

MOVIE RELEASE IN 3D - JULY 1, 2011

5 MINUTE SNEAK PEEK on NICKELODEON - July 25, 2011

DVD TV SPOT 1 - SEPTEMBER 8, 2011

DVD TV SPOT 2 - SEPTEMBER 23, 2011

DVD/BLU-RAY RELEASE - OCTOBER 4, 2011

There has been no confirmation from Paramount Pictures as to how official these dates are, but they seem appropriate for a July release. The most interesting thing is that these dates continue past the theatrical release and also include the DVD/Blu-Ray release as well.

Now I wonder if something similar will get leaked for HP7...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Tuesday, 1 March 2011

Where’s the Harry Potter and the Deathly Hallows Part 2 Trailer?

I know it’s only just March and the final Harry Potter isn’t due in theatres for 5 months, but I’m surprised we haven’t had a new trailer for the final chapter in the franchise yet. I mean most of summers big guns have had some sort of movie push by now (even if some of them were only 30 second clips at the Superbowl).

Deathly Hallows Part 2 is already well into the post-production stages of completion. Remember the first trailer that was released for HP7 which advertised the films as Part 1 and Part 2 was actually predominately filled with footage from the second film anyway. See below...



So it’s not like there’s not enough footage to make a decent trailer yet, and being the final entry I would have thought the marketing for this would have started by now, at least in the form of a teaser trailer. Usually a lot of the big summer releases see their first teasers being released in Dec/Jan.

Since Part 1 was released in theatres, there has been very little promotion regarding Part 2. I guess it could be argued that the film alone (Pt1) is actually doing the marketing for Part 2 itself, so why spend (and potentially waste) additional money already.

My other thought is that Warner Bros. want to wait until Part 1 is released on DVD/Blu-Ray before they put any marketing into Part 2. I guess this makes sense, as why would you advertise your second product when the first hasn't reached the market in its full capacity yet?

Taking all of this into consideration I reckon will get Part 1 on DVD/Blu-Ray 11th April (which I bet my bottom dollar will include some sort of teaser for HP 7 Pt2) before Warner Bros. get fully behind promoting Harry Potter and the Deathly Hallows Part 2.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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