Monday, 28 February 2011

Oscar Winners 2011: MoviePush Opinion

I thought I’d weigh in on the Oscar 2011 results from yesterday...

However, it seems a bit pointless for me to just write a list of all the winners (there’s a thousand other sites on the web that already did that and LIVE), so I thought I’d write up some of my opinions on whether I agree or disagree with the winners (or losers) the Academy selected, in the categories I’m most interested in.

Best Picture – The King’s Speech
This isn’t exactly a surprise, though it would not have been my choice. Of the 11 films nominated my five favourite films in the category were Inception, Toy Story 3, The Social Network, Black Swan and 127 Hours. Realistically TS3 and Inception were never going to win, so personally I’d have liked to have seen 127 Hours win this.

Best Director – Tom Hooper (The King’s Speech)
Again, the result was expected seeing it got Best Picture. I would have liked to see David Fincher win this, I think The Social Network is a master-piece in terms of direction. The only reason I wouldn't have gone with Danny Boyle is that he’s already got one for Slumdog Millionaire.

Best Original Screenplay - David Seidler (The King's Speech)
Unsurprising win again! I would have loved to see Chris Nolan win this for his Inception screenplay though, it’s rare that an original story is critically appraised and a mega-hit at the Box Office, so think this deserves recognition.

Best Adapted Screenplay - Aaron Sorkin (The Social Network)
Agree with this, it’s a very clever script and Aaron’s dialogue is written incredibly well. As good as Toy Story 3 is, I don’t think it really deserved to be nominated in this category (it is a sequel after all!).

Best Animated Film – Toy Story 3
The best reviewed film of the year. There was never a doubt who was getting this Oscar and I’m happy with the decision.

Best Score – Trent Reznor and Atticus Ross (The Social Network)
I absolutely love the soundtrack to The Social Network, though think Hans Zimmer’s Inception score is possibly more memorable. I would be happy with either winning this and don’t think I could decide between them if it was my decision (though Inception sort of made up for losing this by winning Best Sound Mixing and Best Sound Editing).

Best Cinematography – Wally Pfister (Inception)
Similar situation as with the score, agree with the result but would have been just as happy to see The Social Netwrok get this. I think they’ve both got incredible cinematography but for different reasons.

Best Visual Effects – Richard King (Inception)
Agree with this, Iron Man 2 didn’t really bring anything new to the table and both Harry Potter and Alice In Wonderland had great CGI but again nothing revolutionary.

Best Editing – The Social Network
Agree 100% with this result, balancing multiple court cases, timelines and character motivations to keep a fast paced momentum for its 2 hour running time. This was the best editing of 2010 without a doubt.

So that’s the categories I’m most interested in and the ones I have an opinion on. Do you agree or have a different point of view?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


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Sunday, 27 February 2011

Movie Marketing Week in Review (21/02/11 – 27/02/11)

Throughout the week I use my personal twitter @rossbishop to comment and post links to various articles about Movie Marketing (and a few other things). This post collates all the previous weeks tweets in to one MoviePush blog post in case you missed any...

Friday, 25 February 2011

Toy Story 3 Oscar Marketing Campaign

Movie marketing usually has one primary focus and that’s delivering a solid first weekend box-office. However when it comes to Oscar season, studios will develop new marketing (usually referred to as a “For Your Consideration” campaign) to highlight them as contenders for various Oscar nominations.

With the Oscars approaching this weekend, I thought it would be great to show some of my favourite treatments/posters that went in to pushing Toy Story 3. They are all based on key quotes/scenes from previous Oscar “Best Picture” winning movies and applying them to the characters and story of Toy Story 3. My favourites are below...






The full set can be found at here which ones are your favourite?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Thursday, 24 February 2011

Movie Marketing Reviews

I want to review movies in some way on MoviePush, but there are thousands of sites on the internet that review films and most of them are by journalist who see advanced screenings of the films, so by the time I’ve seen a film and then written a review there will already be loads of reviews available and the majority of the public will have seen the film as well. So for me to just write “another” review seems a bit pointless.

But what I have thought about doing is reviewing a film in relation to its movie marketing. By this I mean did the movie deliver on what was “promised” through its marketing and advertising campaigns?

For example how many times have you seen a trailer that makes a movie look epic in scale then when you see it the film feels quite a bit smaller than expected, or a comedy that looks hilarious but turns out to be quite boring and all the best bits were in the trailer anyway? On the flipside sometimes the marketing undersells an amazing film, so you may not be expecting much based on a trailer you’ve seen but then be completely blown away by how good it was.

I guess in summary I will be reviewing how “honest” the marketing for a film was and whether the movie delivered what was expected. Of course when marketing works at its best, it will build anticipation and excitement for the film (without giving too much away) and make you want to see it and then deliver an amazing movie-going experience (beating your expectations).

I will then end my review with a score (out of ten) for the film as it stands and a movie marketing score. So you could end up with brilliant film that had great marketing and give 10 out of 10 for both scores, or a great film that was undersold so 10 for film but pretty low score for the marketing, etc, etc.

I’ll start posting reviews like this shortly...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.


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Tuesday, 22 February 2011

Summer 2011 at the Movies Starts in March?

It use to be that movie-goers had to wait until May for the Summer blockbuster season to kick off, but it would appear this year it starts in March... I wrote a post about a month ago about how many huge movies will be released in 2011 and next Friday is the beginning of an avalanche of big budget movies that will hit screens. Lets take a look at the 4 weeks in cinema following March 4th...
Rango Movie Poster
March 4th sees the release of Rango the new Johnny Depp starring and Gore Verbinski directed animation, Unknown (last weeks No1 movie in the US starring Liam Neeson) and The Adjustment Bureau (the new Matt Damon vehicle).

Battle: LA Movie Poster
March 11th we get Battle: Los Angeles, probably one of the films I’m most excited for this year (it looks huge and wouldn’t look out of place launching May Bank Holiday) and we also get a big new comedy Hall Pass (starring Owen Wilson).
Limitless Movie Poster
March 18th Limitless (the mind-drug enhanced thriller with Bradley Cooper and Robert De Niro) and The Lincoln Lawyer starring Matthew McConaughey.

The Eagle Movie Poster
 March 25th we get the new Dwayne “The Rock” Johnson action adventure Faster and the Medieval epic The Eagle.

Sucker Punch Movie Poster
April 1st we get the new Zack Snyder movie Sucker Punch that based on the trailers looks insane!

My point is that within 4 weeks throughout March we will see a selection of movies that only a few years ago could have been most studios tent pole releases for the whole year and now we’re getting them in Spring! Trust me I could keep going every weekend for the rest of the summer and there is a relatively big move being released! You see the above releases already takes us up to April – and in April we start getting Scream 4, Thor & Fast Five. This is all before May!

Is this good? I mean from a customer’s point of view there is a huge selection of the movie to check out, but from the studios point of view there’s a hell of a lot of competition and there’s only so much wallet share to go around, so we’re either going to end up with a lot a of movies performing mediocre or we'll see some big box-office flops. Is there enough space for all these films so close together and in a period when most people aren't use to going to the cinema every weekend for the new big release.

Personally I can’t wait and I’m going to try and see as many of these films as possible, but it’s going to be a mission for mainstream audience (who don’t hunt this stuff out like me) to cut through all the noise these films advertising campaign are going to make whilst drowning each other out.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 21 February 2011

Thor Trailer Kills The Hype?

Last Friday saw the release of the 2nd full-length Thor trailer, and what a letdown (I’m pretty sure I’m not the only one who was severely disappointed by it). I had been pretty hyped for Thor based on the first trailer and the Super bowl TV spot (more so than say Green Lantern or Captain America), but after this, not so much. Definately not the best example of movie marketing. See the Thor 2nd trailer embedded below...



The main problem for me is that the new trailer overly focuses on the Earth aspect of the story and makes it look like a very generic Hollywood film. I haven’t read the script so don’t know how the story plays out, but this gives a very strong indication that we will only see the “real” Thor (and by real I mean in full costume with full powers) at the start and end of the film.

I know there are financial reasons for this and most studios have to take this route because they can’t afford to do a full two hours (of screen time) with superheroes in full action. But we’ve seen this a hundred times before, so let me guess the basic story outline - intro to Superhero and home planet(?), hero gets banished (by being falsely accused of something) and loses his powers, comes to earth and gets befriended, spend the middle hour of the film establishing relationships and then the climax of the film involves the villains grand scheme coming to light and superhero getting costume and powers back for a big action sequence to confront him, the end.

All very boring and un-original. Thank you Hollywood.

I get why Studios sometimes have to do this (if it’s financial), but if it’s because they don’t fully understand the character and therefore have to have an earth based story with a “humanised” character for half the film, my excitement is well and truly gone.

I really hope I’m wrong and the trailer is primarily made up of say a 20minute section of the film, but if I was marketing this movie there’s no way I would have chosen to focus on this aspect.

And don’t even get me started on the Facebook reference, way to make a timeless film... It looks as bad as when we had a group of Transformers talking about eBay!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Sunday, 20 February 2011

27 Movie Sequels, Means Lots Of Movie Marketing In 2011

I’ve just read two really interesting articles; both focus on the same subject but approach it from slightly different angles. The first on Box Office Mojo discusses the fact that “27 Movie Sequels will be released in 2011” and the second from GQ looks at how “Movies (as an art form) are dying” again using the over-whelming amount of sequels as a contributing factor and how marketing also plays a big part. You can read both the articles at the below links: -

Box Office Mojo: 27 Sequels in 2011

GQ: The Day The Movies Died

This really got me thinking and excited, not because we’re getting less and less original movies (which as a lover of film is a big problem), but with all these big budget sequels will come huge marketing campaigns to push them, which from my point of view (and the MoviePush blog) is great news!

I do however think that the two above articles missed the fact that in addition to all these sequels we are also getting a lot of big budget original content this year with the likes of Battle: Los Angeles, Sucker Punch and even the three big superhero movies (Thor, Captain America and the Green Lantern), which I admit are based on existing properties but aren’t big franchise sequel.

So even though we may be getting a lot of sequels/prequels/re-boots in 2011 (and 2012 we'll potentially see even more) there is going to be a hell of a lot of marketing out there to support them. This in itself will create a lot of noise in the market place, but hopefully we’ll see some really unique marketing so the studios can make their “un-original” movies stand out and that is what I'm looking forward to as much as the movies themselves!

In addition to writing original articles for MoviePush, I link to a lot of content all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 18 February 2011

Movie App Editions: The Future of Movies?

Warner Bros. Digital Distribution has released App editions of Inception and The Dark Knight this week. The apps work on both iPad and iPhone and not only include the full movies, but loads of movie extras and interactive/social content.

Most of the extras for both movies can be found on their Blu-ray editions, but this is the first time they have been accessible on an iOS device. This gives the user the option to skip through scenes and watch the extras as well as offering various features that link with Facebook and Twitter so you can post comments or link to parts of the movie. It looks pretty incredible; but it’s probably easier for you to watch The Dark Knight preview rather than me explaining it...



Is this the future of digital movie distribution? For me I’d like to think so, as I’ve been reluctant to purchase any digital copies of movies due to the fact they generally don’t come with extras and just feel like streaming versions of the film. Now we basically have all the features of the Blu-Ray (and more!) in a package that is much more personal and interactive. Whereas Steve Jobs gave the iPad one of its biggest selling points by saying “You now have the Internet in the palm of your hands” you could arguably say “this puts the movie in the palm of your hands.”

I think Warner Bros. is doing something very special with App Editions, as they’re providing digital content in a way that is interactive, portable and full of extras.

Annoyingly the only missing feature so far is the ability to stream the content to an Apple TV via AirPlay. If this feature was added either to the App itself, Apple TV or across all iOS devices I think Warner Bros. have a game changer on their hands. I’m already very excited about this but would definitely start buying these versions of the films (instead of the physical Blu-Ray or DVD) if you could stream to your TV.

The App’s are currently available to download for free, they allow you to watch the first five minutes of each film and access some of the features. You purchase the full film by way of In-App Purchase and can then either stream or download the film to your device.

In addition to writing original articles for MoviePush, I link to a lot of content all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

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Wednesday, 16 February 2011

How Movie Marketing Works

There’s a great website called “How Stuff Works” which contains huge amounts of information on how lots of different things work (I’m sure most people are already aware of the site) and is a great place to go if you’ve ever wondered how a certain process works.

Anyway they have a great section specifically on How Movie Marketing Works and anyone interested in this (I assume you are if you’re reading this post) should give it a read. The information is quite old as it references 2007 figures, but the basic principles are sound and if you have a spare 10 minutes to give it a scan I highly recommend it. Click on the link below.

How Movie Marketing Works

In addition to writing original articles for MoviePush, I link to a lot of content all over the web through my twitter @rossbishop mainly focused on movies and marketing. If you’re interested and like to keep up to date, please follow me.

www.twitter.com/rossbishop
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Friday, 11 February 2011

X-Men: First Class Marketing?

Was the movie marketing for X-Men: First Class a piece of marketing genius?

Yesterday, the first trailer for X-Men: First Class was released, initially through the X-Men Movies Facebook page and then spread through various media outlet across the web.

Now irrespective if you thought the trailer was any good or you’re in to that type of movie, this was a very good move. The two main reasons: -

Firstly, The X-Men Movies Facebook page which only launched on Thursday and already has almost 1.9million likes (appreciated some were self generated by Facebook automatically adding people's movie interests to the page) but a lot was generated through people sharing and liking the page in anticipation for the new trailer across various social media platforms.

So they now have almost 2million people whose Newsfeed they can potentially have updates in as the release of the film comes closer to promote the movie.

Second, this is the most important (and basic when you really think about it) was waiting several days until the noise and distraction of the Superbowl died down. I mean seriously if it was your money, would you pay $3mil for a 30second advert during the Superbowl?

Granted, you have access to over 100million American viewers and many other millions all around the world streaming online, but you’ve got a hell of a lot of competition and a lot of noise to contend with. Forgetting that the majority of people are actually concentrating on the game, they're being exposed to advert after advert, and not only commercials for movies, there’s advertising for cars, fast food, fizzy drinks, the lot. So you’re not just competing against other movies, in reality you're scrambling for their attention and it's very unlikely you'll leave a lasting impression. High risk!

The day after the Big Game, news outlets, blogs the social webs is a buzz with chatter of all the commercials but obviously still lots of noise. So there’s no guarantee that after spending £3mil on an advert the majority of people will even notice it, let alone remember it.

So in X-Men: First Class case, they wait until all the noise dies down and release the trailer on Facebook (through YouTube) at the end of the week (relatively cheap method), news sites and blogs spread the trailer and with pretty much no other major movies news to compete with I guarantee more people will remember the X-men: First Class trailer than the majority of the movie tv spots that were broadcast over the Superbowl weekend.

I imagine this is why we didn’t see a Green Lantern tv spot during the Big Game either and wouldn’t be surprised if we get a 2nd trailer released in the next couple of weeks playing on the same priniciples.

Follow me on twitter @rossbishop
 
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Wednesday, 9 February 2011

Movie Marketing Articles

I found two great articles on movie marketing last night, they’re both about six months old but are really quite interesting.

The first looks at “modern movie marketing campaigns that didn’t know when to stop” and showcases movies with great teaser trailers that were than ruined by their final theatrical trailer giving away to much or completely ruining the tease. Read it at the below link: -

Modern Movie Marketing Campaigns That Didn't Know When To Stop

The second asks “How much does movie marketing matter?” and includes lots of facts and figures from various movies and their advertising spends, again very insightful information. You can find it at the below link: -

How Much Does Movie Marketing Matter?

Hope you enjoy reading them.

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Tuesday, 8 February 2011

Twitter Feed Update for Marketing Movies

Marketing Movies is what this blog is all about as it brings together two of my main interest – Marketing and Movies.

Yesterday I changed the twitter feed on the right of the page from the MoviePush twitter to my own personal twitter @rossbishop. The reasons for this were four fold: -

1) The @moviepush twitter was becoming a bit of a hassle to update (as you can see I’ve barely updated it in the last 4 months).

2) I update my personal twitter much more regularly and as movies and marketing are genuinely things I’m interested in my tweets tend to be primarily about this (as well as social media, games and apple) and therefore relevant to this blog.

3) I feel it makes it more personal. As the majority of my blog post are based on my opinion it makes more sense to have @rossbishop as the main twitter feed.

4) I also use my twitter to link to interesting articles on the web (again based around marketing, movies, etc) which sometimes inspire my blog posts or I generally just think people with similar interests should read.

Hope that all makes sense, and if you’re not already doing so please follow me @rossbishop

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Monday, 7 February 2011

Top 5 Movie TV Spots from the Superbowl

So the Superbowl is over and that means loads of this summer’s blockbuster movies have new footage spreading all over the net. There were over fifteen movies that got TV Spots at the Superbowl, but 7 that I was really interested in seeing, these were: -

Captain America
Transformers: Dark Of The Moon
Pirates 4
Thor
Battle: Los Angeles
Super 8
Cowboys & Aliens

So being a blog that looks at movies and marketing I thought I’d write a bit about each one and then rate my Top 5 of the Superbowl Movie TV spots in terms of promotional content. When looking at these I think it’s crucial marketers play to the strengths of a 30second clip rather than try to cram too much into such a short space of time and end up with a jumbled mess of flash cuts. So let's begin...

Captain America
Our first glimpse of The First Avenger’s journey to the Big Screen... Whereas a lot of the other TV spots basically ended up being condensed versions of their “previously released” trailers (which makes it a lot easier for marketers to sell to an audience when they already have a basic understanding of the premise of the film and therefore they can get away with a few extra money shots to get everyone pumped!) the CA spot really had a lot to do by introducing the story/character and including some action to get the viewers excited.

So with that in mind I thought it looked good (especially with the SFX of Chris Evan’s super skinny at the start), but it was far too brief and think the best thing Marvel can do is release the full-length trailer pretty soon to elaborate on this initial set-up.

Transformers: Dark Of The Moon
Despite the blatant copy of an Inception style repeat siren playing throughout its duration, this is how you promote a big budget summer blockbuster in 30 seconds. No dialogue, no story, just a string of drawn out money shots. This excites and intrigues the viewer and also lives up to its name as a tease by giving away no story elements.

My only problem with this is that the Transformer movies always have these awe-inspiring trailers that make the movie look incredible (and I’m trying not to fall for it again) but then the finished film ends up being extremely disappointing and full of toilet humour. Let’s hope in this case, the tone set by the trailer is the tone of the movie.

Pirates 4
Disney seems to be the only studio to release an extended version of the spot on the internet after it played on TV (which I think more studios should have done). However, not a lot to say about this, it looks like a lot of the same but with surprisingly few CGI based effects which the 2 sequels were full of (despite what many say I quite enjoyed this aspect of the sequels so upset to see it missing).

Thor
Basically a short version of the trailer with some additional dialogue, still really enjoyed this though. Looks quite different to the type of super-hero movies we’ve previously seen on the big screen so interested to see where this leads and can’t wait for a new trailer to be released soon.

Battle: Los Angeles
I'm probably a bit biased when it comes to this as I cannot wait for this film, it looks spectacular and they got this spot on, lots of money shots and they got across the basic idea of the film (aliens attack LA) with one line of dialogue in voice-over.

Super 8
Evoking the classic 70/80s style of Steven Speilberg films (ET and Close Encounters), very little is given away, we have a few new effects shots but not much else and so the mystery continues...

Cowboys & Aliens
Playing more on the names of Daniel Craig and Harrison Ford and again producing a shorter version of the teaser trailer but with a few more money shots this was still one of my favorite TV spots. Hopefully most people will put aside the "silly" name and really get behind this as it looks great and could be pretty orginal.

Well with all that said, I guess I’d have to rank the Superbowl TV spots as: -

5. Captain America
4. Thor
3. Battle: Los Angeles
2. Cowboys & Aliens
1. Transformers: Dark of the Moon (I know the film may end up being bad, but Michael Bay sure knows how to produce a well constructed teaser!)

And finally where were the adverts for Xmen: First Class and Green Lantern???

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Sunday, 6 February 2011

The Movie Blockbusters Return...

It’s been almost 3 years since we’ve had a year jam packed with blockbuster movie releases. By my counting the last year where we had a string of huge movies competing for the movie going publics imagination was in 2007! And to go with it a lot of Movie Marketing!

I mention this now because as the Super Bowl kicks off in America today, there are a string of movie studios lining up to show us their new movies with a tidal wave of new film commercials!

2011 is going to be the year the big, over-hyped, tent pole movies return to our screens. Some of you may not see this as a good thing, and I know these blockbusters movies don’t always have the best stories, but they contain some of best special effects, cinematography and action sequences around (which I love) and this means they have lots of money shots to fill movie trailers and other marketing material with.

You see I love movies, I love big summer blockbusters and I love the hype and lead up to their release, I constantly want to keep updated with every new trailer, poster, press release, rumour or photo that gets released. But we have had a dry spell (for at least three years) of a good load of huge movies which in turn produces lots of great marketing.

The last time we really had a year jam packed with big films was 2007. Seriously. Don’t believe me? Then here’s a little refresher... (Before we begin let me clarify, I’m not saying the below movies are amazing or works of art, but they are big movies and with big movies comes huge marketing budgets (they are also the types of movies I like and look forward to)).

2007 – let’s start with the big guns that dominated the start of the summer, Spider-Man 3, Shrek 3 and Pirates 3 all released in the month of May, unprecedented for three movies of this size to open so close to each other, but all ended up being very successful. We then had Transformers, I Am Legend, Ratatouille, The Simpsons Movie, 300, Harry Potter and the Order of the Phoenix, Oceans 13, Fantastic Four: Rise of the Silver Surfer, Die Hard 4.0, The Bourne Ultamatum, The Golden Compass and Sweeney Todd (there were more but I’m not writing every film out!)

2008 - was still good with the likes of The Dark Knight, Iron Man, Quantum of Solace, Wall-E, The Incredible Hulk and even Indy4 (admittedly should never have been made, but hey there was some good marketing and hype leading up to it!), but you could see the numbers begin to dwindle. There were probably a few more, but they were all pretty forgettable... Most notably no new Harry Potter release...

2009 – Where it really begins to get bad (mainly attributable to the fallout of the 2008 Writers Strike I imagine), so we had Transformers 2, a new Harry Potter, Up, Star Trek and.... well... Watchmen was great but didn’t really make any money and does anyone really want to remember Wolverine, 2012 or Terminator: Salvation? Didn’t think so...

To really show how short 2009 was of huge spectacle movies, you only have to look as far as The Hangover, a great film but not the type of genre you usually see making almost half a billion dollars!

There’s obviously Avatar, a huge movie which came at the end of 2009 but therefore ended up making most of its money in 2010 so is a bit hard to pigeon hole as just a 2009 film.

2010 – Inception, Toy Story 3, HP7 Pt1, Alice in Wonderland and Iron Man2, big movies, big marketing budgets and very little competition... Another very poor year for tentpole releases.

Robin Hood, The A-Team, Tron: Legacy and Prince of Persia ended up being financial and critical disasters so the less said about them the better.

And even two of my favourite films - Scott Pilgrim and Kick-Ass, don’t really count as huge blockbusters, so less than 10 big films for the whole of 2010!

This brings me on to 2011, a truly mammoth year for big all singing and dancing movies, if you look at a calendar for the high budget movies that are coming out this year the list goes something like this...

(in date order)
The Green Hornet
Rango
Battle: Los Angeles
Sucker Punch
Scream 4
Fast Five
Thor
Priest
Pirates of the Caribbean: On Stranger Tides
The Hangover: Part II
Kung Fu Panda 2
X-Men: First Class
Super 8
Green Lantern
Cars 2
Transformers: Dark of the Moon
Harry Potter and the Deathly Hallows: Part 2
Winnie the Pooh
Captain America: The First Avenger
Cowboys & Aliens
Conan the Barbarian
Spy Kids 4: All the Time in the World 3D
Final Destination 5
Real Steel
The Three Musketeers
Paranormal Activity 3
Puss in Boots
Happy Feet 2
Caesar: Rise of the Apes
Mission: Impossible - Ghost Protocol
Sherlock Holmes 2
The Girl with the Dragon Tattoo
The Adventures of Tintin: Secret of the Unicorn
War Horse

Ok, some of these movie may (and probably will) end up being pretty forgettable, but that isn’t going to stop a hell of a lot of money being spent on marketing them and that’s the stuff I love.

2011 is an epic year for blockbuster movies, and this is really only the first half of a two year marathon of huge film releases, with 2012 seeing the The Dark Knight Rises, a new Superman, a new Spider-Man, the return of Bond, the first part of The Hobbit and a fully loaded Avengers movie (all in the same year may I add!!!).

The next couple of years are good for blockbuster film fans...

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