Friday, 30 December 2011

Ross Bishop's Top 11 Movies of 2011

As 2011 draws to a close I thought I’d look back at the movies of the year, and list my top 11 films of 2011. These are my favourite movies of the year, so may not technically be the “best” films of the year. Also as I don’t do this professionally I’m not privy to advance press screenings so my list consists of films that were released in the UK during 2011 and I’ve actually managed to see. So here we go...

11. Thor / Captain America – 8.5/10
I equally enjoyed the new Marvel franchise entries and thought both were on par with the first Iron Man, so it was a great year for comic book movies. 

10. The Fighter – 8.5/10
Great performances from all involved made this true story a joy to watch.

9. Sourcecode – 8.5/10
A great film with a clever premise which is thought-provoking and entertaining at the same time.

8. The Girl With The Dragon Tattoo - 8.5/10
David Fincher is quickly becoming one of my favourite directors, and this new thriller fits nicely with Seven, Zodiac, Fight Club and The Social Network.

7. Rango – 8.5/10
Wiping the floor with Cars 2, Rango is the animation of the year and if you didn’t know better you’d have thought this was the film Pixar released.

6. X-Men: First Class – 9/10
A great comic book film made stronger by the James Bond styled 60s setting that works as a self-contained film, whilst fitting in nicely and setting up the existing films in the franchise.

5. The Adventures of Tintin – 9/10
The film Indiana Jones IV should have been, this is Spielberg doing action/adventure right!

4. Black Swan – 9/10
A shocking and suspenseful film that had me gripped from start to finish. Always happy when I leave a cinema pleasantly surprised that a film was way better than I was expecting.

3. Rise of the Planet of the Apes – 9/10
I’m not really a Planet of the Apes fan, but I was excited for this after seeing the first trailer. The final film gave us a character driven blockbuster that tells an original story of how the Apes began to take over the world (and hopefully will see how they get to total domination with a few sequels). This film also contains the best CGI of the year.

2. Harry Potter and the Deathly Hallow Part 2 – 9/10
A great end to the franchise and probably one of the best in the series, tying up all the loose ends and delivering an emotional and spectacular time in the cinema.

1. 127 Hours – 10/10
Easily my favourite film of the year, primarily due to a great performance by James Franco and masterful direction by Danny Boyle. This was actually the first film I saw in 2011, so this was the film to beat and no movie really got close enough to surpass it.

Worthy Mentions
A few other films that almost made the list and therefore deserve a mention, but I couldn’t quite squeeze into my top 11 movies of 2011. Cowboys & Aliens, Super 8, Real Steel, The Inbetweeners Movie, Fast Five and closing the year Mission Impossible: Ghost Protocol.

Worst Movies
Three films that I was extremely disappointed in...

Cars 2 – Pixar’s first dud, really disappointed this film even got made and as expected of a very low quality (apart from the CG itself). Hopefully this is a bump in the road and not the end of Pixar’s golden run, next year’s release Brave needs to pull the quality back up so not to leave the Pixar brand tarnished.

Green Lantern – an abomination of cinema, appalling story and structure, awful editing and the completely wrong tone set from beginning to end.

Pirates of the Caribbean: On Strangers Tide – not necessarily a bad movie, just a bland and uneventful one, considering this film made over a billion dollars it’s even more annoying they decided to spend hardly any money on CGI special effects (one of the main things I loved about the previous films).

There were probably worst movies (I’m looking at you Breaking Dawn), but as I pay for the cinema, I only go to see films I want to see.

What were your favourite films of 2011?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

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Friday, 23 December 2011

Where’s the new Amazing Spider-Man trailer?

It’s been an awesome week for movie marketing and movie trailers, with our first glimpse at The Hobbit and Prometheus (both of which look incredible), a full teaser for The Dark Knight Rises, a german-dubbed Avengers trailer and an epic Wrath of the Titans trailer. Though something seems to be missing…
Amazing Spider-Man
Oh yeah, that’s it… There doesn’t seem to be any new trailer for The Amazing Spider-Man?! Don’t forget this is a huge investment for Sony and their biggest movie of next year, yet it seems to have gotten a bit lost with all the hype for other movies being promoted this week.

It must be due soon, but when do you think it'll be released?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Thursday, 22 December 2011

No Batman In Movie Marketing For The Dark Knight Rises


I’m a bit surprised by the lack of Batman’s presence in any of The Dark Knight Rises movie marketing so far, so thought I’d write a little post on it.

It’s seems quite odd that the marketing guys at Warner Bros would take this approach, I know when they did the marketing for Batman Begins they wanted to market the film as if it wasn’t a Batman film until the end. But that was a different time, that was a re-boot and the first Batman film to be released after the poorly received Batman & Robin so you can understand the thinking behind it.

The Dark Knight's marketing campaign was heavily focused on the Joker (as you’d expect with such a well know villain), but Batman featured a lot as well. Batman has barely been used at all with The Dark Knight Rises marketing though (in terms of imagery on posters, promotional material or in any of the trailers/prologue).

So far Batman has not featured on any of the posters, and with two teaser trailers and the opening prologue (which combined equals over ten minutes of footage) he has less than 3 seconds of screen-time. Seriously, there are about 4 quick cut shots of Batman in all that promotional material.

The marketing has been heavily focused on Bane, a relatively unknown villain in the Batman-verse to mainstream audiences. I get that Warner Bros need to introduce Bane and get him recognisable to build hype for the film, but at the end of the day this is a Batman film. I can’t see the next Bond film SkyFall being advertised without James Bond being used in any of the promotional material. It’s an odd strategy, especially considering how successful The DarkKnight was with using an established villain. But that’s ultimately a storychoice so the marketing guys are obviously working with the information they’ve got. Maybe pushing Catwoman would be a better way to go, but due to the secretive nature of the film I doubt they’re allowed to use her in promotional material yet…

Batman Begins had the same sort of challenge as they didn’t really have a “well-known” villain to use in the marketing, however that film was sold on the premise of it being the story of how Bruce Wayne became Batman so arguably it didn’t need one.

If I didn’t have a known villain in the film (or one I was allowed to talk about) I would put the emphasis on Batman. Currently if you removed the few shots of Batman in the trailers, there’s little to indicate this is even a Batman film, which is maybe what they’re going for?!

What are your thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 19 December 2011

The Dark Knight Rises Trailer Officially Released

The Dark Knight Rises trailer has now been officially released and can be found over at Apple here.

I know this has been talked to death, but I seriously could not understand Bane's bit of dialogue. I'm hoping this gets sorted for the theatrical release, because this could potentially hurt the the film.


The trailer gives nothing away except that Gotham is in a time of peace and Bane is ultimately there to disrupt it. I'm glad they are not giving away story points and this is very much a tease.

However I'm not getting the same tingle of excitement I got when the first teaser for The Dark Knight got released four years ago. I think a lot if that has to do with that being our first glimpse of Heath Ledger's performance as the Joker though, and this trailer lacks a familiar villain to show audiences (I think this will be the films challenge in general).

There were also shots used in the prologue that could have been used to give a greater impact in this trailer I think (for example the shattered Batman mask as seen in the poster).

What are your thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 16 December 2011

Jack The Giant Killer First Movie Trailer

Following in the foot steps of Snow White and the Huntsman comes a fairly similar (in tone anyway) take on another famous fairy tale. This time it's Jack and the Beanstalk which has been renamed to Jack The Giant Killer, and the first movie trailer for the film can be found below.



I quite like the dark tone of the trailer, though there seems to be a big push with fairy tales (as with Snow White) at the moment to makes them much more epic and give them a Lord of the Rings feel. Last time I checked the original story only included one giant, but then we wouldn't have an excuse for battle scenes with a whole army of them.

Anyway it looks better than expected, thoughts?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Thursday, 15 December 2011

The Expendables 2 Movie Trailer Big On The Names

The first movie trailer for The Expendables 2 has been released today, well I say trailer, it's essentially an intro clip followed by a slideshow of the main stars surnames... Anyway you can check it out below.



Good to see Arnie back on the screen shooting a gun though, hopefully Willis and him have much bigger parts that are intergral to the story this time around.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 14 December 2011

The Dark Knight Rises Prologue Leaked

UPDATE - As expected the video has now been deleted.

The Dark Knight Rises prologue has leaked on to the web just days before it's official public release in front of Mission Impossible: Ghost Protocol.

You can see the leaked The Dark Knight Rises prologue here, well the top half of it anyway and if you check before Warner Bros. gets it taken down!

The video obviously isn't great quality, so I'm not going to comment or give my opinion on it as that would be unfair, though I can see where the previous James Bond comparisons have come from, especially with a stunt straight from Licence To Kill (just on a bigger scale).

I doubt the video will be there for long so get it while it's hot!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sacha Baron Cohen returns with The Dictator

If you liked Borat and Bruno, get ready for The Dictator... The new movie trailer for Sacha Baron Cohen new mockumentary has just been released.



What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 12 December 2011

New Amazing Spider-Man Banner

Maybe the marketing guys at Sony listened when I wrote that last weekend's Amazing Spider-Man poster would be better suited to the Batman marketing campaign.

As we now have a new (and more in keeping with the expected tone) movie poster for The Amazing Spider-Man! I like it a lot (not as much as the previous one) as I imagine this more honestly represents the tone of the final film.

What about you?


In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Exclusive Mission Impossible Poster

IGN have just published a brand new (and exclusive) movie poster for IMAX release of Mission Impossible: Ghost Protocol. Cleverly using a thin silhouette of the Burj Khalifa in Dubai which also acts as the famous lit fuse associated with the franchise, we have a very cool looking poster indeed.
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Men In Black 3 Movie Trailer

The seasonal movie marketing is in full swing with lots of next years big budget movie trailers getting released this side of Christmas. Today we have the release of the first Men in Black 3 movie trailer from Columbia Pictures over on the official site (or you can watch the embed below).



It looks like it could be a fun film but my judgement is still out on this. Don’t get me wrong I really enjoyed the first film and think the franchise has potential, but I still have a sour taste in my mouth following the lacklustre second instalment. Let’s hope part 3 gets back to the heights of the original, though this trailer gives little away in terms of quality of the final product.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 11 December 2011

The Dark Knight Rises Movie Poster

Following on from yesterday’s reveal of the new AmazingSpider-Man movie poster, comes the new incredibly cool The Dark Knight Rises poster (obviously the movie marketing guys at Warner Bros aren’t ones to be outdone).
The Dark Knight Rises Movie Poster
Hopefully this sets the scene for the things to come, however I’m surprised how similar both this and the Spider-Man posters are in tone. Pretty much both using the same colour palette, I definiately stand by my comments that its more suited to Batman film.

Agree?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Saturday, 10 December 2011

New Amazing Spider-Man Movie Poster

Absolutely loving the new movie poster for The Amazing Spider-Man that SuperHero Hype just posted...
The Amazing Spider-Man Movie Poster
However looks like the movie marketing for this is taking a very dark approach, seems more suited to a Batman marketing campaign.

What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 7 December 2011

Viral Marketing For The Dark Knight Rises Begins...

Two fake CIA memos have just been released online, one at Wired and one over at Empire Online. All the information released so far indicates that these are the first pieces of a new The Dark Knight Rises viral marketing campaign. See them for yourselves at the links below: -


I’m willing to bet we’ll see a few more sites post similar “fake” CIA memo in the next few days, so let’s begin to put the pieces together...

It’s great to see the movie marketing for The Dark Knight Rises has started, but they have their work cut-out if they want to compete with the viral campaign produced for The Dark Knight!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 2 December 2011

Movie Marketing It's Been Too Long...

Apologies for the lack of blog posts for the last few months.

There has been some great movie marketing stories I could have posted my opinions on and I've seen some great movies I should of posted movie marketing reviews for (maybe if I get a chance I will).

I haven't had much time of late, but I'm going to try and get back to blogging semi-regularly soonish!

Keep checking, updates soon.
R.

Wednesday, 24 August 2011

Why The Dark Knight Rises Will Never Be As Successful As The Dark Knight

I’ve already discussed how so far the marketing for The Dark Knight Rises has been a little underwhelming, but irrespective of this I still think there are some key factors which will prevent The Dark Knight Rises ever being as successful as its predecessor.

Firstly I’ll address the elephant in the room... The Heath Ledger/Joker effect and why there are so many reasons why this primarily propelled The Dark Knight to its huge financial success.

In terms of pure marketing it doesn’t really matter what actor plays the Joker, the Joker as a character is already hugely recognisable and is not only Batman’s most famous villain, but he is arguably THE most famous comic book villain there is. Any film with Batman facing off against the Joker is going to be successful, he is the big gun (any villain afterwards is never going to have the same brand recognition).

So you already have this huge established character and then Heath Ledger comes a long and delivers one of his best acting turns of his career. Rumours continually leak from the filming that “You won’t believe what Heath is doing with the character” “It’s incredible!” “It’s like nothing you’ve ever seen”. The hype from his performance alone builds huge anticipation for the movie.

Then the first teaser trailer and inclusion of The Dark Knight opening scene (before I Am Legend in late 2007), shows the public Heath Ledger’s interpretation of the Joker and basically confirms the rumours and hype are true. Heath Ledger is incredible as the Joker.

At this point the film is already the most anticipated of 2008, but then the tragic death of Heath Ledger in January 2008 takes everything to a completely new level. Mainstream media outlets reporting his death prelude every news story with some information on The Dark Knight (press coverage that many films would never get), if you didn’t know there was a Batman sequel coming out you did now. Then rumours allege that the performance is so powerful it drove him over the edge (I completely disagree with that but it got huge news coverage) and various other theories that kept the story going.

Warner Bros themselves treated the death with dignity and didn’t use it in any way to market the film, they balanced this by acknowledging the passing but never linking it to The Dark Knight. To be honest they didn’t have to, the press were doing this for them. The public also knew this was the late actor’s final full performance, and that alone will boost box office.

So in summary, you have the world’s most famous villain being played by an Oscar winning actor in his final performance before his untimely and much publicised death. Although it may be hard to accept, the fact of matter is that these things combined promise box office gold.

At this stage even if the film was terrible it would still have been successful, yet it wasn’t bad it was exceptionally good. Most heralding it as the best superhero movie ever made and with a Rotten Tomatoes score of 94% it’s one of the highest rated films of all time. The story was intense and kept audiences on the edge of their seats, with twists and turns throughout it was an amazing cinema going experience. So much so that many people saw it multiple times and for any film to make over a billion dollars, people need to see it multiple times.

Although Heath Ledger was the stand-out, all the other actors involved* delivered really strong performances with Aaron Eckhart playing Harvey Dent/Two-Face extremely well and holding the films narrative together. Although his turn as Two-Face was not used in any of the marketing to keep it a secret, once the film was released this added another “well-known” villain to the mix to support repeat views. If anything I think some people went to see it again just to see if they could work out how they did the special effect of his burnt face.

I think that’s another potential problem with The Dark Knight Rises, the villains are relatively unknown to the public. You’re going from Joker and Two-Face to Talia Al Ghul and Bane, apart from the enthusiasts the majority of the public will not know these names, so marketing them to people becomes much harder.

I know you have Selina Kyle (potentially Catwoman) but so far everything we’ve seen or read does not reference her as Catwoman and the first promo images are not recognisably Catwoman either. They could just be a woman in black leather with some hi-tech glasses. At least with Joker and Two-Face Nolan made them realistic and gritty but also kept very close to the original comic-book designs. The jury is still out on whether Anne Hathaway is right for the role as well.

There’s still a year to go so this may be a bit pre-emptive but The Dark Knight had an absolutely amazing viral marketing campaign a summary of which can be viewed here. This also built hype, engaged audiences in the release of film and encouraged them to promote it themselves.

Before The Dark Knight there were hardly any story spoilers released or photos of shooting, this mystery of the films plot also in turn built more hype. Yet the third films shooting has been so public, most of us have worked out key parts of The Dark Knight Rises story already. This destroys a lot of the suspense, and if you don’t like what you’re seeing also lowers your excitement for the movie.

Even if Chris Nolan and his brother Jonathon have an amazing story and produce an amazing film with The Dark Knight Rises, the fact that they’re playing with lesser known villains and all the other factors discussed above I think it will never be as successful as The Dark Knight.

*Although Christian Bale played a great Bruce Wayne/Batman, Michael Caine & Gary Oldman deliver strong supporting work for Alfred and Commissioner Gordon I haven’t mention them as all these actors/characters will be reprised in The Dark Knight Rises.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me. .

Sunday, 21 August 2011

The Inbetweeners Movie Marketing Review

So how do you start an Inbetweeners movies marketing review without mentioning “Get you’re wellies...” Well I’m not going to and just get straight into it.

The marketing for The Inbetweeners Movie must have been quite hard to honestly show what audiences will get in the film. Obviously most of humour in the Inbetweeners is quite crude/adult in nature and therefore can’t be used in the mainstream marketing. The advertising has focused primarily on letting people know there is an Inbetweeners movie was coming out and that the story revolves around the guys going on a summer holiday. To this extent the marketing served its purpose, and it was actually a benefit that the majority of jokes weren’t included in the trailer and this made the movie that much funnier.

I really enjoyed the film, however I felt the opening 10-15minutes weren’t as funny as the rest of the film. This is primarily because the film re-introduces us to the characters and this is sort of wasted time considering that most people will already be familiar with them. However, I realise this is required for the film to standalone if needs be, once the introductions are over the film finds its flow and the jokes keep rolling.

The Inbetweeners Movie really captures the reality of a group of British lads going on holiday, there are no forced set pieces and most of the comedy comes from the banter and situations most people will be able to relate to.

Great fun at the cinema.

Movie Review – 8.5/10
Marketing Review – 7/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me..

Friday, 19 August 2011

Orange and Blue in Movie Posters 2011

Some of you may have seen an article previously about Hollywood’s over use of contrasting blue and orange in their movie posters. This acknowledgement has been around for a few years, but it seems Hollywood is still loving the technique so I thought I’d collate a sample of the movies from 2011 that have also used the method.

When you see the posters next to each other, you won’t believe how similar they all begin to look...










In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me..

Movie Marketing for Ghost Rider: Spirit of Vengeance Begins

So the movie marketing for Ghost Rider: Spirit of Vengeance began this week.

Yesterday saw the release of this new poster, which is pretty cool as a teaser poster (you'll also notice the use of the twitter hashtag #GhostRider at the bottom)...
Ghost Rider: Spirit Of Vengeance Teaser Poster
Then this new teaser trailer was released today which looks insanely cool and a damn sight better than the first movie.

Considering how subtle the poster was I’m surprised how full on the trailer is, what do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me. .

Thursday, 11 August 2011

Underwhelming Movie Marketing For The Dark Knight Rises (Comparison)

Is anyone else underwhelmed with what they’ve seen from The Dark Knight Rises so far?

I’m not talking about the hundreds of images that have been taken by the public, which have shown us Batman and Bane fighting, etc (as they can never be a good source of judging a film), but the official movie marketing.

The Dark Knight had an amazing marketing campaign that started over a year in advance of its release, but so far everything for The Dark Knight Rises has been pretty average. I have yet to see anything that made me really excited, and unfortunately they seem to be getting more underwhelming with each new bit of marketing. It doesn’t help that the marketing has also been a replica of the previous films campaign, so there’s nothing original either.

Allow me to show this with a few comparisons...

First Villain Promo Image
This very dark image of Heath Ledger’s Joker was our first glimpse into the marketing of The Dark Knight, it was the “holy shit” moment when everyone knew Ledger/Nolan were going to show us a very different and gritty take on the Joker.
Joker - The Dark Knight First Promo Image
Bane - The Dark Knight Rises First Promo Image
The Dark Knight Rises equivalent would be the first image we got of Bane, this looks pretty good but nowhere near builds the same level of excitement that the Joker image did. This is understandable; a Joker image will always generate more excitement than the relatively unknown Bane, but we’re already not reaching the same level of excitement. Although I’ll admit the way it was released through a combination of Twitter and the official page was pretty inventive.

First Teaser Posters
I absolutely loved the first teaser poster for The Dark Knight, not only was it an extremely clever design (with the Bat symbol creating part of the new Joker make-up), it also tied in the films infamous line “Why So Serious” and the fact it was spray paint really gave us a sense of the anarchy that the Joker was going to bring to the film.
The Dark Knight Teaser Poster
The Dark Knight Rises Teaser Poster
The Dark Knight Rises poster has a similar clever design, this time with the Bat symbol being created by the outline of the falling buildings. However that’s pretty much it, no clever tie in to the films or a sense of the overall tone.

First Teaser Trailers
This is where the cracks started to become a bit more apparent... Both teaser trailers were released over a year before the final films were to be released, so lack of complete or final footage is understandable. However, The Dark Knight used this to its advantage and didn’t actually show any footage instead relying on audioclips which set up the story and ended with Joker’s manic laughter. It was a teaser after all.

Instead The Dark Knight Rises teaser trailer relies heavily on footage from the previous instalements and only really shows about 15seconds from the new film, most of which is a man lying in a bed... This was obviously rushed to get attached to Harry Potter, but it shows and seems incomplete. Therefore giving most audiences a underwhelming first impressions of the film. The lack of a recognisable villain also becomes apparent and potential weakness, after all an easy way to market these films is to introduce the new villain. The Joker laugh alone makes The Dark Knight trailer the stronger of the two.

First Official Onset Shot
Now the comparison becomes even more apparent, the first actual photo from the set for The Dark Knight was of the Joker being extremely menacing.
The Dark Knight First On Set Photo
The Dark Knight Rises First On Set Photo
The first onset shot from The Dark Knight Rises left a lot to be desired... Is it Catwoman? Is it Selina Kyle? Is that it? No one really knows, and therefore more confusion rather than excitement was generated from this particular image.

Don’t get me wrong, I’d never judge a final film by a bit of promotion released a year in advance, but I think the comparisons in the early marketing are quite apparent. Also, I wouldn’t say any of the above is bad, it’s just... well... a bit underwhelming.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Tuesday, 9 August 2011

Banksy Inspired Planet Of The Apes Posters

Just saw this over on Empire Online, some awesome Banksy styled Rise of the Planet Of The Apes posters.
Banksy Rise Of The Planet Of The Apes Poster
Banksy Rise Of The Planet Of The Apes Poster
Especially love the Darwin evolution one, and in this digital media day and age you can't forget the Twitter hashtag #apeswillrise.

All very cool.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 8 August 2011

London Riots Shadowed In New Mission Impossible Promo Image

Considering everything that's going on in London at the moment I'm not sure the below image has really been released at the appropriate time...


This is the new promo image for Mission Impossible: Ghost Protocol that Paramount Pictures released today. Showing a hooded Tom Cruise with fire and smoke behind him, it looks a bit too similar to the news footage of the riots in London currently taking place... Personally I think this is particularly bad timing and if I were in marketing department I'd have waited for all the turmoil in London to quieten down before pushing this.

Bad timing? What do you think?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 7 August 2011

Super 8 Movie Marketing Review

Films how they used to be made...

I really enjoyed Super 8, not only because it was a genuinely good film but also because of the nostalgic film–making on display. This really is a love letter to the films of Spielberg from the 70s and 80s (or even Jurassic Park to a certain extent), focusing primarily on the characters amongst the action and magic. The big reveal of the alien being restrainedly saved until the third act of the film, a rarity in this world of cinema. In fact with the exception of the top CGI special effects (and the annoying JJ Abrams trademark lens flares), I could have sworn this movie was made 25years ago.

The marketing for Super 8 has played heavily on the old-school nostalgia, however the first teaser that was released is particularly impressive (something I wrote about previously on MoviePush).



Although this particular sequence is in the movie, none of the shots are, the whole train crash in the film is shown and filmed from the main characters perspective. I love this idea for marketing a movie, having a teaser trailer that sets the tone and shows an action sequence, but doesn’t actually give any of the film away. Genius.

Movie Review - 8.5/10
Marketing Review - 9/10
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Saturday, 6 August 2011

Box Office Mojo Appears To Copy MoviePush Movie Marketing Review Idea

I’ve got to be honest I’m pretty annoyed at the moment, I’ve just logged on to Box Office Mojo to find a new feature they’ve started today called Ad Fidelity (which I begrudging link to here).

Let me explain why I’m not pleased with what I’ve found...

Firstly, anyone whose been following this MoviePush blog for a while will know that when I write reviews on films, rather than purely detailing whether the film is good, I also discuss whether it lived up to its marketing promise. The exact words I used prior to a review were: -

“...a quick explanation of a MoviePush movie marketing reviews. Not quite a traditional review of a film, this is an opinion of whether the marketing successfully (and honestly) conveyed what audiences could expect from the film. In other word, did the film deliver on its marketing promise”.

Any way the new feature on Box Office Mojo (started 5th August 2011) begins with an editors note that reads: -

“Ad Fidelity is a new feature that compares the core elements of a movie's marketing campaign with the reality of what's on screen. The purpose is to show whether or not a movie lives up to the promises of its advertising and to shed light on a movie's potential long-term playability”.

The explanation is slightly different, but it’s basically exactly the same thing and a little too close to comfort for my liking. I need to find out where I stand on this, everyone is entitled to an opinion of whether they liked a movie, but my concept of whether a movie delivered on its marketing promise and to even use the same phraseology is plan insulting.

It’s very frustrating, if Box Office Mojo wanted to run a piece like this, why didn’t they just get in contact so I could write it for them freelance or something like that.

Any advice how (or whether I even should) approach resolving this would be greatly appreciated.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 5 August 2011

The Dark Knight Rises Story Spoilers (Possibly)

I’m a bit shocked by how much is being revealed from The Dark Knight Rises shoot so far, to the point where I’ve seen so much I’m pretty sure I have worked out a lot of the films plot or at least some of the main story points. I’m disappointed as well to be honest as I’d prefer to find this all out in the film itself.

The sequence being shot now in Pittsburgh is obviously a key scene in the film as we have seen shots of Batman, Bane, Marion Cotillard's character and now Catwoman on the Bat-Pod all on the steps outside the building. These could potentially end up being part of the climax, so I’m really surprised it’s being shot in such a public place! Especially considering how secretive Chris Nolan usually is with his films and their storylines.

Just because a script hasn’t leaked I don’t think it’s hard to work out some of the story points I’ve listed below.

Please note this is all speculation, I have no inside knowledge or details of The Dark Knight Rises story so this is my best guess based on everything revealed so far.

1) Although Marion Cotillard is detailed as playing Miranda Tate (a Wayne Enterprise board member) in the film, I think it’s pretty obvious she will be revealed to be Talia Al Ghul (Ra’s Al Ghul daughter) part way through the film. Using her position within the company she will stumble upon 3 prototype Tumbler’s (same vehicles as the Batmobile) and take them to help with her plan (whatever that may be).

2) Bane will break the majority of the in-mates out of Arkham Asylum and cause mass riots throughout Gotham.

3) Bane and Taila Al Ghul will be working together, hence why Bane was seen with the Tumblers as she gets them to him. I think their relationship will be more equal than Bane purely being a dumb henchman. Taila will likely be the leader, where as Bane will be the commander.

4) Catwoman/Selina Kyle is an ally to Batman in The Dark Knight Rises. I come to this conclusion based on the promo image showing her using the Batpod and the fact her mask looks very similar to the tech we’ve seen Batman use in the previous films. This also makes sense in that if the villains are a man and women, having Batman and Catwoman as the two heroes allows for a pretty good dual fight scene at the end of the film.

5) I think Catwoman/Selina Kyle will potentially sit alongside Batman as a step-in for Robin, so they’re relationship may be a bit different to what we’re use to in the comics.

6) Although Selina Kyle will essentially become Catwoman, I don’t think anyone in the film will ever refer to her as such. Hence why all the press releases have only said Anne Hathaway is playing Selina Kyle. Similar to Two Face in The Dark Knight, Harvey had a nickname “Two-Face” but no one calls him that once he’s scarred.

7) The flowers from Batman Begins that create the fear toxin will have some part in the storyline, the mask that Bane wears will either be a gas mask to protect him from it (similar to Scarecrow) or will inject a certain form of it into his body.

8) The Dark Knight Rises title references Batman’s return to glory as a symbol of hope for the Gotham citizens (by the end of the film).

9) Liam Neeson will be in the film during flash back sequences that take place during the same time period Bruce was getting trained in Batman Begins, something that happens here will have importance in the context of Rises storyline.

10) Talia Al Ghul motivations for the film will be to finish her dad’s mission to destroy Gotham and avenge his death.

11) Batman will be in hiding for the first portion of the film, following the outcome and his decision at the end of The Dark Knight. Bane’s part in releasing the prisoners from Arkham will initiate his return.

That’s the main points I think I’ve worked out, have you got any more or disagree with anything I’ve said?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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First Official Photo Of Anne Hathaway As Catwoman (UPDATED)

Following hot on the heels of the first official image of Henry Cavill as Superman, Warner Bros have now released the first photo of Anne Hathaway as Catwoman from The Dark Knight Rises...
Anne Hathaway as Catwoman in The Dark Knight Rises
The costume is fairly subtle and understated compared to the previous versions we've seen in the films. This isn't really unexpected considering Nolan's realistic take on the Batman universe. However is it possibly too subtle, it isn't obvious it's Catwoman in terms of linking back to the comic book look (say how the Joker or Two-Face looked in The Dark Knight).

The picture is also potentially a spoiler, as she's riding the Bat-Pod and the mask looks very similar to the tech Batman used at the end of The Dark Knight. So I don't think it's much of a stretch to suggest Catwoman is actually a goody in The Dark Knight Rises.

Update – Well looks like we know why the official photo was released, as these unofficial shots from the set have now been released, I think I actually prefer these...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Thursday, 4 August 2011

First Picture Of Henry Cavill As Superman

“I’ve got an idea, let make it dark and gritty. That worked for Batman and made us loads of money, so let’s do the same for Superman...” is how I imagine the conversation started at Warner Bros when discussing a Superman reboot.

Well this promo picture giving us the first look as Henry Cavill as Superman does nothing to dispel that theory.
Henry Cavill As Superman
Don’t get me wrong the costume looks cool, and it looks like they’ve taken a page from the Spider-Man book of costumes with the leathery pin dots all over blue sections of the costume. It definitely makes the costume look much more modern compared to the suit in Superman Returns.
I’m hoping the darkness of the image is more to conceal the full costume reveal, rather than reflective of the tone of the film. Superman should not be a dark film, I definitely want a film thats more exciting and dramatic than returns, but it doesn’t need to be gritty.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Smartphone Creates World’s Largest Stop Animation - Gulp

Just saw this stop-motion animation called Gulp on YouTube and had to post it on MoviePush.



I know it’s not directly movie related but it was created by the Sumo Science team at Aardman Animations (who worked on Wallace & Gromit). It’s a great piece of viral marketing to highlight the camera quality of the new Nokia N8 smartphone‘s 12-megapixel camera.

The phone was used to create the animation whilst attached to cranes 118 feet in the air, which also breaks a world record as the largest stop-motion animation ever made (based on the 11,000 square foot area used to create it).

If you’re wondering how it was made there’s a great “Making Of” that’s been released as well.



In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 1 August 2011

Green Lantern Gets Green Blu-Ray Case

An image has been posted online of the Green Lantern Blu-Ray case and it's actually green?!

Green Lantern Blu-Ray Case

I think this may be the first time I've seen a film go against the traditional blue of the Blu-Ray cases. I know at one stage Sony wanted to preserve the blue so to create a brand identity with the cases, either they think it's established now or Warner Bros paid for the privilege...

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 31 July 2011

Captain America Movie Marketing Review

Captain America The First Avenger Movie Poster
So we have the final Marvel movie before 2012’s The Avengers, and I feel there’s something I need to get off my chest first...

Personally, I think the one thing that’s stopped the recent Marvel films from being great rather than good, is the restriction forced upon them in setting up The Avengers. Iron Man 2 suffered from this tremendously, in that every other scene had something to do with The Avengers. Thor wasn’t so bad though it was forced to include Hawkeye for no real reason half way through the film.

Captain America manages to avoid this “Pre-Avengers” problem until the last ten minutes, where rather than giving the audience a satisfying ending to the film they’ve spent the last hour and half watching we get ten minutes of set-up for The Avengers. Apart from being pretty anti-climatic and unrewarding it doesn’t really make any sense if you look at this as a self contained film. Now I knew all the last story points were happening in preparation for The Avengers, but there were a lot of people in the audience who were just confused as to why this particular film didn’t have a real ending.

The above issue is really my only complaint about the film, if it had a self contained/satisfying ending I think this would have been Marvel’s best film (an honour that currently still sits with the first Iron Man). Chris Evans is great as Steve Rogers/Captain America and so is all the other cast in therir respective roles. The story is great and builds naturally as we follow Steve from is weedy beginning to his rise as Captain America and final showdown with Red Skull.

It’s a solid film all around from special effects, music, likeable characters, well crafted action-sequences, etc but it does show how important a strong ending can make or break a film. It doesn’t ruin the film but it does stop it going out on a high.

The marketing for Captain America has been really good, it definitely sold the period piece style of film and made it feel all the more epic for it. The only thing that is a bit annoying is that a lot of action shots shown in the trailer, are actually parts of montages showing Captain America’s actions over a period of time, rather than snippets of full sequences .

In comparison to the other big superhero films of this summer, it’s a million times better than Green Lantern, equal to Thor but just not quite as good as X-Men: First Class.

Movie Review – 8/10
Marketing Review – 8/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Friday, 29 July 2011

Captain America Homepage Takeovers

Just logged on the internet and saw the marketing guys at Marvel Studios had taken over the MSN Homepage with a Captain America banner, I’ve attached a screenshot below.
I thought it was pretty cool when his shield flew out of the trailer and bounced around the web browser.
Then this massive takeover on IGN.com.
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Thursday, 28 July 2011

Movies Based On Board Games Now? Here Comes Battleship...

So Hollywood have already ravaged super heroes, novels, tv series, toys, comic books, musicals, action figures, cartoons and many more things in an effort to build movies around already established properties. Well it would appear now that this extends to board games (yes you read that right) as ladies and gentleman I present to you Battleship the movie...



To be fair, it doesn’t look that bad to begin with, in a “we’re completely ripping off how Michael Bay shot Transformers” kind of way. But if they’re going to make a film where the Navy and the Aliens are forced to take turns in attacking each other in a confined area (which by the end of the trailer it looks like they could be) then how is anyone really going to buy into that?!

Personally I think it’d be better to just make the same film, give it an original name and get rid of any forced restrictions applied by the rules set out in the board game. I don’t know about you, but Hollywood’s obsession with making movies based on existing properties to play it safe is getting ridiculous. If anything the fact this is based on a board game is putting me off, if it was exactly the same trailer and it was an “original” property I’d probably want to see it more.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Wednesday, 27 July 2011

Cars 2 Movie Marketing Review

I’m disappointed with Cars 2, not just with the movie itself but the fact that Pixar made it in the first place. I’m not going to write a load on Cars 2 just being a vehicle (no pun intended) to sell some more merchandise (I’ve done that in a blog post before) but watching the film does nothing to dispel that theory.
Cars 2 Logo
Pixar is a company that has always maintained that story comes first, and when it comes to Cars 2, the story is its weakest link. Everything else is amazing and of the highest quality like you’d expect from a Pixar film (graphics, action sequences, sounds, voice acting, etc are all top notch), but it’s all in vain when the story and characters don’t glue it all together.

The characters are forgettable; you just have no interest in most of them and therefore have no desire for them to succeed. When all the spectacular action takes place in the films gorgeous locations I was just thinking “I wish I could see The Incredibles in this sequence” instead.

Mater is the main star (don’t let the fact Lightning McQueen is the biggest character on the poster fool you) and he’s just annoying, yet the main theme of the film is some weak attempt at “just be yourself” but as an audience when you only tolerating him why do you want him to keep acting that way?

Although I think the first Cars film is the weakest of the Pixar films it still felt like a Pixar film (as the story focused on the characters and their relationships), but any studio could have made Cars 2 (in terms of its story structure). It doesn’t help that the 5 minute short beforehand “Toy Story – Hawaii Vacation” is a perfect piece of film-making and delivers everything you’d expect from Pixar.

Oh, and don't get me started on the product placement...

Movie Review – 6/10
Marketing Review – 6/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Sunday, 24 July 2011

More Avengers Comic Con Art Posters Reveal Hulk

Following yesterday's artworked The Avengers posters from comic-con, we now have the final three, with Thor, Nick Fury and our first look at the Hulk...








In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Friday, 22 July 2011

Avengers Comic Con Art Posters

Marvel Studios have released some really cool "artworked" character posters for next years Avengers movie.

So far we have Iron Man, Captain America, Black Widow and Hawk Eye, which you see below...











Now we're just waiting for Hulk, Thor and maybe a Nick Fury one?

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Wednesday, 20 July 2011

The Amazing Spider-Man Trailer Officially Released Early

Well it looks like Marvel and Sony Pictures have taken a different approach to the bootleg leak of The Amazing Spider-Man trailer than Warner Bros did with The Dark Knight Rises.

Where as Warner Bros spent a week pulling down boot-leg versions of The Dark Knight Rises trailer, within 24 hours of the Spider-Man trailer leaking it has officially been put online in glorious HD. See below...



I'll admit it's a bit weird seeing an origin story being told in Spider-Man trailer again so soon after the original trilogy. So it does make me ask is this film really going to be worth it, or is it just more of the same with a slightly more realistic feel.

It's good (and quite surprising) to see so much of the film a year in advance of it's release though. There's a lot of footage being shown, but I think the best bit is definitely the last 30 seconds where we have Spider-Man point of view action. Personally if I was releasing a teaser I'd probably have just released that 30 seconds, I think that would get people more hyped and definitely be more of a tease!

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.
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Monday, 18 July 2011

Facebook Exclusively Releases The Dark Knight Rises Teaser Trailer

The Dark Knight Rises teaser trailer has officially been released through Facebook.

Following a week of video-cam bootleg version being uploaded to the Internet, Warner Bros have released the trailer exclusively through The Dark Knight Rises Facebook page.

You can see the trailer here.

To say I’m blown away by this trailer would be quite excessive, it’s not really a teaser trailer I think it'd be better to just refer to it as an announcement trailer as there’s barely ten seconds worth of new footage. Though the hype machine for The Dark Knight Rises as well and truly begun.

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Saturday, 16 July 2011

Harry Potter And The Deathly Hallows Part 2 Movie Marketing Review

A major event in cinema has finally happened... the last Harry Potter film has been released! Based on how much money its currently made I’m guessing you may have already seen it, but thought I’d add my movie marketing review for Harry Potter and the Deathly Hallows Part 2 just in case.
Harry Potter It All Ends Movie Poster
If you read my blog regularly you’ll know this week I watched all the Harry Potter films back to back. Although this may not be necessary, I think if you haven’t seen the Half-Blood Prince or Deathly Hallows Part 1 recently you’ll definitely struggle with following some of the story elements in Part 2. In fact some minor story points from the first chapter play a major part in this one so it’s well worth having a refresh.

The trailers and marketing has heavily promoted the epic scale of this film, and on that front it definitely delivers as it is easily the most action packed of the Harry Potter films. There is also a huge amount of CGI, most of which is all stellar. The film is epic and even gives the Lord of the Rings battle scenes a run for their money.

I quite liked the fact that because of the big sweeping shots flying over Hogwarts you get a real sense of the geography of the grounds and where the other places are in relation to the main building.

I’ve heard some people complain that not enough of final battle is shown and the film focuses too much on Harry. Personally I think this was the right thing to do, as Harry is the hero and it’s his story. I remember when the final Matrix came out and they focused on other side character rather than Neo (for a similar big battle) and it just didn’t work.

I’m glad they stuck to Harry’s point of view, the only slight problem with this is that some of “main” characters die off screen, so we as an audience find out they’re dead when Harry does. We also don’t get see who killed them and how they died.

My only other issue with the film is that the pacing slows down quite a bit about 3/4 ‘s of the way through for 3 dialogue heavy scenes which are back to back. They could of possibly interspersed these scenes with some more of the battle of Hogwarts, but that’s just me being picky.

Apart from that section the rest of the film is extremely well paced, with action scenes and story being spread evenly. Every character from the previous instalments get there moment to shine and nearly every story line is tied up (apart from how Harry got that mirror shard in the first place!).

I’d say this is the best Harry Potter film and definitely the most mature with all the acting being superb. However a lot of its strength comes from paying off story points from previous films, so I'm not sure how someone seeing this as a one off would rate it. Personally I thought it was great and equal with X-Men: First Class as the two best movies of the summer so far.

Movie Review – 9/10
Marketing Review – 9/10

In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.

Friday, 15 July 2011

Harry Potter Movie Marketing Takes Over The Web

If you didn’t already know, today sees the release of the final instalment of Harry Potter franchise and with this comes a huge movie push and a bombardment of marketing over the internet. So thought I’d highlight some of the stuff I’ve seen.

This is was on the MSN homepage, it starts off as a fairly standard full wrap and trailer embed, as is pretty standard for big budget movie advertising. However it adds a layer of interactivity by giving you the option to “Choose A Side”. If you click on Harry the homepage moves to the side and you get and full shot of him and then version of the movie trailer that focuses on Harry begins to play. If you clock on Voldermort, you get his version. It’s a pretty cool idea.
The second was on Youtube, which was the usual thing they do on launch day with a wrap and trailer playing.
The last thing was on Empire Online, although no obvious advertising banners were on display the amount of editorial, video and general PR content all on the homepage was pretty staggering...
In addition to writing original content for MoviePush, I link to a lot of articles all over the web through my twitter @rossbishop mainly focused on movie marketing. If you’re interested and like to keep up to date, please follow me.