Monday, 30 August 2010

MoviePush Weekly Twitter Updates 30/08/10

Missed this week’s movie marketing news? Check out the MoviePush weekly twitter updates here...

1. Sly tweets about Bruce Willis being super villain in Expendables

2. Toy Story 3 has now passed the billion-dollar mark... More Pixar sequels here we come...

3. Avatar: Special Edition released in the UK tomorrow. Are those extra 8minutes enough to get you to go and see it again?

4. There's going to be an Angry Birds movie?!?!

5. New Danny Boyle film 127 Hours get a trailer, looking good...

6. Scott Pilgrim VS The World Opens today, you going to go see it?

7. Jessica Alba to be in Spy Kids 4...?

8. Piranha 3D sequel announced already? Even after a relatively poor
opening?

9. Really funny "For Your Consideration" viral video for Piranha 3D, read the story... http://fb.me/ydK41Rdj

10. Slick new poster for STONE is out, Deniro, Norton and Jovovich feature...

11. Adrien Brody and Jonathan Rhys Meyers are both being considered for Reed Richards in the reboot of Fantastic Four?

12. They're thinking of getting a Twilight director for Wolverine 2?

13. The Expendables stay at No1 in the US Box Office...

14. Indiana Jones 5 on it's way?

15. Facebook Places announced! Which movie will use the feature first
to Market their movie?

16. Big fights between Battle: Los Angeles and Skyline?!

17. Location based features for Facebook to be announced today? New opportunities for marketing movies?

18. Some new "Harry Potter and The Deathly Hallows" pix have hit the web...

19. Underworld 4 to get a January 2012 release date!

20. New Monster trailer online...

21. MoviePush ask why self-aware superhero movies are performing poorly at the Box Office......

22. Stallone becomes the first movie star to get No 1 movies at the US Box Office in all the past 5 decades...

23. Men VS Women - Salt and The EXpendables both get their UK release this week Looks like that terminator cgi animation may not actually be happening...

24. Bit of a disappointing debut for Scott Pilgrim....

25. The Expendables opens in No. 1 at the US box office with $35mil...

26. Star Wars to be released on Blu-ray in autumn 2011...

Monday, 23 August 2010

Piranha 3D and Kelly Brook For Your Oscar Nomination?

Again showing they understand the tongue and cheek nature of their product, the movie studio behind Piranha 3D have released this very funny “For Your Consideration” viral trailer for the film.



It’s really nice to see a movie studio using marketing initiatives that don’t take themselves seriously and reflect the nature of the film they are promoting. What do you think?

Now who wants to get Kelly Brook an Oscar?

Monday, 16 August 2010

Why Are Self-Aware Super-Hero Movies Performing Poorly At The Box Office?

Scott Pilgrim Vs The World opened in the US this weekend with relatively poor returns. It only reached No 5 in the North American Box Office Chart with a mere $10.5million in till receipts, so it has a little way to go before it even re-coups it’s $60mil production costs plus however much Universal paid on marketing the movie.
However this isn’t the first film in the genre that hasn’t met industry expectations, it follows in the footsteps of several other “self-aware” comic book and super-hero movies that have also underperformed at cinemas. Kick-Ass and Watchmen both delivered box office results that were far below predictions. Which leads MoviePush to ask why?

Saturday, 14 August 2010

Toy Story 3 Gets Multiple Home Releases

Toy Story 3 will be released on Blu-ray and DVD Nov 2.
Online retailers have started listing the home entertainment release on their sites with multiple editions. So far there appears to be 3 versions on offer - a 1 Disc DVD, 2 Disc Blu-Ray and a 4 Disc Combo pack (2x Blu-Ray, 1x DVD and a Digital Copy).

MoviePush Weekly Twitter Updates 14/08/10

Missed this week’s movie marketing news? Check out the MoviePush weekly twitter updates here...

Friday, 13 August 2010

MoviePush Using Twitter's Official Tweet Button

Twitter finally released an "official" tweet button this week and as you can see MoviePush are now using it. So if you read a MoviePush story you like just press the tweet in the top right. It's as easy as clickling a button...

Apologies for the lack of updates this week, we'll be back in action full-time soon...

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Monday, 9 August 2010

Piranha 3D Poster Swims Full Circle

As the release of the “guilty pleasure” summer flick Piranha 3D swims ever so closer we have had a new devilishly nostalgic poster released.
Let’s make no mistake, Atmosphere Entertainment are fully aware of the type of film they are advertising. All the trailers and previous posters have played on the knowingly fun and cheesiness of the film, this poster only affirms that.

Sunday, 8 August 2010

Thursday, 5 August 2010

Pixar’s Monsters Inc. 2 Bows to Twilight: Breaking Dawn

Since the release dates have been announced for the final two instalments of the Twilight Saga: Breaking Dawn there has been a major reshuffle amongst the currently confirmed movie releases for November 2012.

Wednesday, 4 August 2010

Little Fockers – New Poster Lacks Any Imagination...

So they’ve released a new poster to promote the third Meet The Parents movie. Now I wouldn't usually write a post on this type of movie, but due to the fact it’s probably one of the most uninspired posters released by a major company in a long time I had to write something. First judge for yourself...
It doesn't get anymore generic or photoshopped than the above, to the point you'd be forgiven for thinking this was a DTV release...

Monday, 2 August 2010

Battle: Los Angeles - Viral Website Takes Priority on New Posters

Sony have just released five new posters to promote next year’s Battle: Los Angeles online (these were previously seen by attendees at last week’s Comic-Con).
The posters take a viral approach to promoting the film with a heavy focus on the ReportThreats.org website and the hope that word-of-mouth will push the movie instead of the traditional big title and release date text which you'd usually find on most posters.