Saturday, 31 July 2010

MoviePush Weekly Twitter Updates 31/07/10

Missed this weeks MoviePush twitter updates? Find them all here...

Friday, 30 July 2010

Disney Sells Miramax - Focusing on Merchandising Opportunities

Walt Disney has announced the sale of its Miramax film division for about $660m to a group of private equity investors.

Disney has been negotiating for months to sell the division (which it’s owned since 1993), it has previously made films such as No Country For Old Men and Pulp Fiction.

Following the announcement Disney's chief executive Robert Iger said "Although we are very proud of Miramax's many accomplishments, our current strategy for Walt Disney Studios is to focus on the development of great motion pictures under the Disney, Pixar and Marvel brands."

Disney obviously wants to concentrate on these family-orientated divisions, which produce popular films that come with highly profitable merchandising opportunities. The 2006 Disney Pixar film Cars for example made $461mil at the domestic box office (no mean feat but not a Disney best), however it generated over $1billion in merchandise sells.

I think Disney are being very smart with its film strategy, one of the big issues with movies is very few films break even, so other revenue streams are essential in making a profit. By focusing on these key areas Disney has the fantastic opportunity to sell family films and all the merchandise that goes with it.

Wednesday, 28 July 2010

Green Lantern Teaser Poster - Too Late?

“In Brightest Day, In Blackest Night, No Evil Shall, Escape My Sight.”

So Warner Bros have released some new character posters for Green Lantern which look pretty slick and give a nice tease to the Green Lantern movie. See below: -

Problem is, it’s a bit of a pointless tease when they’d already published a fully lit image of Ryan Reynolds suited up a week earlier on the front cover of Entertainment Weekly. So what is the point? It seems to be around the wrong way, surely you’d want to tease you audience with this type of poster and then give away your big reveal a little later down the line?

Monday, 26 July 2010

Captain Jack Addresses Comic Con Attendees

Those who were lucky enough to attend the annual 2010 Comic Con event this past weekend were lucky enough to get a sneak-peek at the new Pirates of the Caribbean film: On Stranger Tides.

Well, no actual footage from the upcoming sequel was shown but Captain Jack himself addressed the crowd (in a special promo clip) and talked about the future adventures he’ll be involved in. He mentioned "very insubstantial dangers, including but not limited to zombies, cut-throats, mermaids, and a vicious and vivacious Penelope Cruz" which all sounds very exciting.

Sunday, 25 July 2010

Inception Top Trending Topic on Twitter

After another successful weekend at the US Box Office with $43.5mil (bringing it domestic total to $143.7mil) and holding off the new Angelina Jolie flick SALT from the number one spot, it has been announced that Inception was the top trending topic on twitter last week.

Twitters trending topics are generated by a large number of users tweeting about the same subject. In this case users were tweeting how much they enjoyed the film or voicing how they didn’t understand it. Either way any publicity is good publicity and a lot of people are talking about Inception.

It also goes to show how Twitter can give analyst a quantifiable way of measuring the extent that word of mouth is pushing their films. If this many people are tweeting about the film, many more movie-goers are likely to be discussing with their friend offline.

This good word of mouth would also attribute to Inception’s relatively small percentage drop off in its second weekend (with only a drop of 31%). In this case the Twitter trending topics has been very helpful to the film. However, if movie-goes were to be really disappointed with a new release and then tweeted this opinion Twitter would also be providing a platform that could be very detrimental to long-term box office returns of lacklustre films.

Thoughts?

Friday, 23 July 2010

MoviePush Weekly Twitter Updates 23/07/10

Missed this weeks MoviePush twitter updates? Find them all here every Friday...

Thursday, 22 July 2010

Monsters using same campaign strategy as District 9?

A new poster has been released to promote the upcoming movie Monsters.


With this first look the advertising campaign seems to be taking a very similar approach to District 9 using warning signage to highlight the release to customers. If you remember, District 9 used the same tact with “For Humans Only” and “Human Only Zone” which they used on a variety of billboards, bus stops, phones boxes, etc to promote the movie. An idea that worked extremely well for them and it isn’t surprising that Monsters would follow suit. Both movies had relatively low budgets compared to what would usually be associated with a large scale sci-fi films so it’s interesting that they both take the same approach to marketing themselves.

Sunday, 18 July 2010

Green Lantern joins new Superhero Franchises

Entertainment Weekly has the exclusive first images from next summer’s superhero flick The Green Lantern. The new magazines cover features our first look at Ryan Reynold fully suited as the titular hero.

Next year brings a revival of the big budget superhero movies fighting for summer dominance (a genre which has been relatively quiet for a year or so, with the exception of the lacklustre Iron Man2). However, whereas summer would usually be dominated with superhero sequels, next year will see the introduction of three new franchises in the form of Captain America, Thor and Green Lantern.

Thursday, 15 July 2010

Disney First To Use Twitter @earlybird

Earlier today the Twitter’s @earlybird account was updated with its first promotional tweet. It was in conjunction with Walt Disney Studios to support the US release of their new film The Sorcerer’s Apprentice.




If you’ve been keeping an eye on Twitter@earlybird account, you’ll already know Twitter plan to use the account to work with partners as a group specifically designed to give its followers exclusive offers and promotions. This particular deal allows followers to get a special 2 for 1 deal on tickets for The Sorcerer’s Apprentice.

Brands and advertisers regularly use Twitter to promote themselves; however how big of an impact and how many physical sales are being driven by this is debatable. A lot of followers use social-media to interact rather than be sold to, but with @earlybird the account is specifically set-up to send follower promotional messages. Therefore this could give @earlybird a big advantage as people are choosing to follow so they can be advised of these sorts of promotions.

It will be interesting to see what take-up Disney and Twitter get from this.

Wednesday, 14 July 2010

Thor - New image promotes brighter Superhero movie?

Marvel have released a new Thor image online, predominately featuring Anthony Hopkins as Odin, with Thor and his evil-twin brother Loki in the background.


Although you can’t really judge a film based on a few promo photos, Marvel seem to be taking a very different approach with the look and feel of this film, compared to recent super-hero outings. Gone are the dark silhouetted character posters that would usually tease a new super-hero movie. The images so far have all been very well lit and bright. Although this allows you to see the suit clearly, it doesn’t really leave much to the imagination and dare I say it even cheapens the look of the film.

Tuesday, 13 July 2010

New Machete Posters looks familiar...

Troublemaker Studios have released a new set of character posters to promote their upcoming release Machete (a character made famous from a variety of Robert Rodriguez’s previous movies including the Desperado series). The first poster featuring Danny Trejo as Machete looks pretty brutal and awesome.


Yet after the initial kick-ass-ness wore off I felt a slight twinge that actually this isn’t the most original poster ever...

Monday, 12 July 2010

Taking inspiration from The Matrix to market Inception?

How do you market a movie like Inception?

The only thing that we really know is that it’s a “heist” movie set around the invasion of dreams. However, the new film from Christopher Nolan and starring Leonardo Dicaprio seems to be the first big budget release for a while that’s generating great buzz and interest from movie-goers, even though they still don’t really know what it’s about.

Sunday, 11 July 2010

Box Office Report (9 – 11 Jul)

Despicable Me opens big with $60m, Predators finishes in third with $25.3m.

Avatar: Special Edition re-release this summer

$2.7billion just isn’t enough for some people, more specifically 20th Century Fox and James Cameron, as it has recently been announced that Avatar will be re-released at the end of this Summer.

New Social Network "Facebook Chat" Trailer

The Social Network (originally “The Facebook Movie”) gets a new teaser trailer. Following the tradition of the first teaser, it contains no actual footage from the film but uses the Facebook chat/status update mechanic as its inspiration.

Expendables to kick Foursquare’s ass

Lionsgate joins forces with Foursquare and local businesses to advertise Sylvestor Stallone’s new film The Expendables.

Predators – A Few Less Than Expected?

20th Century Fox altered a key shot from the trailer for the newly released Predators to promise consumers a lot more than they’ll get.

Saturday, 10 July 2010

MoviePush: Marketing Movies

A new blog dedicated to the marketing of movies.

There are many movie sites already in existence, ones that purely review films, those that have interviews with the cast and crew and those that link to the newest trailers. Yet there are very few that look specifically at the marketing of movies (absurd considering how much time and money goes behind a successful movie marketing campaign) and therefore this is what we aim to focus on at MoviePush.

We will be looking at new movies and the marketing techniques used to promote and "push" them into market. From the traditional (Movie Trailers, Posters, Billboards) to taking advantage of the new channels such as social media, mobile apps, etc.

Updating you with the latest news and media being used to maket movies, together with after thoughts and opinions of advertising campaigns and the films themselves.

We hope you enjoy.

MoviePush Launches Soon.